Television

The television business news conundrum

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/03/News_conundrum.jpg?itok=c9MSLacE

BENGALURU: There are two major Hindi Business News television channels in India – CNBC Awaaz and Zee Business. In 2017, until week 37 (Saturday, 9 September 2017 to Friday, 15 September 2017), CNBC Awaaz has been leading the genre in terms of viewership. Zee Business, despite it lower ratings, has viewership that almost equals the viewership of the top 5 English Business channels!

Here are some details – the combined viewership of the top 5 English Business News channels in week 37 of 2017 as per Broadcast Research Council of India (BARC) All India (U+R) : NCCS AB : Males 22+ Individuals was 1.411 million weekly impressions, with CNBC TV 18 leading with 0.652 million weekly impressions. It may be noted that among the five top English Business News channels is an HD channel – this is CNBC TV 18 Prime HD.

Compare this with the combined viewership of the two Hindi Business News channels -  4.194 million weekly impressions, with CNBC Awaz scoring a massive 3.029 million weekly impressions and Zee Business 1.165 million weekly impressions according to BARC data for Hindi Business News -HSM (U+R) : NCCS AB: Males 22+ Individuals.  Examination of BARC data for weeks 30 to 38 of 2017 reveals that CNBC TV 18 has been leading the English Business News channels, followed by the Times Groups ET Now at second place. 

BARC data for the only Gujarati Business channel in India – CNBC Bazar reveals that for some weeks, the channel has higher viewership in the HSM market than the third placed English Business News channel. On combining the channels ratings for the Gujarat and the Daman & Diu (D&D)and Dadra and Nagar Haveli (DNH) markets with its HSM ratings, CNBC Bazar’s ratings sometimes exceed the ratings of the second placed English Business News channel ET Now. Please refer to the chart below for week 38 of 2017 ratings of Business News channels:

public://cnbc.jpg

Please refer to the chart below for comparison of the combined weekly ratings of the Hindi and the English Business News genre and CNBC Bazar. For CNBC Bazar also the TG is NCCS AB: Male 22+ Individuals.

public://cnbc1.jpg

On 5 June 2017, the Prannoy Roy headed NDTV Network took its English Business News channel NDTV Profit off air. The channel, which was earlier turned into a hybrid of business news and entertainment, became a full-time infotainment and entertainment channel with a new name NDTV Prime. Industry sources say that the reason for shutting the business news part of the channel was to cut costs and maximise the potential of entertainment content. It may be noted that the combined ratings of the English Business News channels in the charts above include the ratings of NDTV Profit/Prime, since BARC says that the channel has not informed it as yet about the changes in the genre. Arising from this, the actual combined ratings of the top 5 English Business News channels could be even lower.

Please refer to the table below for breakup of CNBC Bazar’s ratings

public://cnbc2.jpg

The first reaction is that there seems to be an oversupply of English Business News channels in India. The second one is that local language Business News channels in Hindi and Gujarati backed by strong networks seem to be doing better than their English language genre peers based on BARC ratings. Viewers are used to a number of English financial terms, and HSM and local language audiences understand what is being presented to them. India’s growing financial might, India’s growing market, demography that is skewed towards the youth, will attract more and more investors that will need reliable, prompt and correct news, information about their planned investments, about the fate of their assets, about the stock markets and other asset classes. And these reasons could also result in the English Business News channels viewership remaining steady. Maybe the current eco system can support more of the local language Business News channels, but this conclusion has to be supported by additional studies.

CNBC TV 18, CNBC Awaaz and CNBC Bazar are a part of the Mukesh Ambani controlled Network 18, while Zee Business is a channel that is a part of the Essel group that runs a number of channels through various companies. ET Now is a part of the Times Group, one of the oldest and respected media groups in India. A degree of reliability and professionalism is expected from and is delivered by these channels. At the same time, the growth, reliability and ease of availability of useful information on the internet is and will continue to be one of the main competitions for the Business News genre is a fact. Channels that fail to deliver to consumers expectations are likely to fail.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/ANDTV.jpg?itok=HS7ohgMU
&TV presents life story of Babasaheb - ‘Ek Mahanayak - Dr. B.R. Ambedkar’

MUMBAI: &TV is launching a new powerful socio-drama titled Ek Mahanayak – Dr. B.R. Ambedkar. Produced by Smruti Shinde’s SOBO Films, the show is an inspirational story of Babasaheb and his journey from the tender age of five, to him becoming the prime architect of the Indian constitution. The...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/kids.jpg?itok=vYCfvrP_
Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

MUMBAI: The holiday season is just around the corner and no one looks forward to them as much as kids. The season witnesses unprecedented enthusiasm, good cheer and lavish feasts. To take the festive fervor a notch higher, Sony YAY! – the kids entertainment channel from Sony Pictures Networks India...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/naggin.jpg?itok=Tz9M9FRw
COLORS brings back television’s most popular, Naagin

MUMBAI: The much awaited Naagin is back! She is back to seek vengeance, to deceive you with her beauty, to either love you or fight you for what she’s lost. Owing to its massive popularity and consecutive successful seasons, COLORS biggest fiction franchise ‘Naagin’ is here with another captivating...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/mah.jpg?itok=eC2nxeiZ
BARC India appoints Mahendra Upadhyay as chief information officer

Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world has appointed Mahendra Upadhyay as the chief information officer.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/chrome.jpg?itok=JZZ-6wtv
Music genre becomes top gainer in Chrome DM week 49

Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/shemaroo.jpg?itok=1_dwXWSI
Shemaroo Entertainment launches ComiCon

MUMBAI: To engage and entertain Bollywood fanatics, Shemaroo Entertainment has aesthetically converted iconic movies into delightful comic format. Iconic Bollywood movies will now be available as comic books for Bollywood fans to read and experience the fun through words. These comics will be...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/jumnji.jpg?itok=3520HKSU
&flix brings the #FlixFirstScreening of ‘Jumanji: The Next Level’

MUMBAI: A terrifying jungle, gigantic beasts and a squad on the run! &flix, the destination for the biggest Hollywood hits, is set to bring the next #FlixFirstScreening – catch the adventure-fantasy hit ‘Jumanji: The Next Level’. A chance to #LeapForth into the world of action, adventure and...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/zee.jpg?itok=FuLq3Ylh
Zee Telugu to premiere ‘Dhrusti’ on 15 Dec

MUMBAI: Zee Telugu always brings the best of Telugu entertainment with a wide array of classic movies for its viewers on small screen. Decked with cinematic splendor and super visual experience, the channel has always taken the onus to showcase new enchanting movies for its audience, since...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/times.jpg?itok=rKjFtFg6
Times Network announces its signature event Times Network India Economic Conclave 2019

MUMBAI: After the phenomenal success of its regional chapters, Times Network, announces its annual signature event, Times Network India Economic Conclave 2019 (IEC). Driving this edition’s theme, ‘$5 Trillion – Aspiration to Action’, the two-day conclave on December 16 & 17 in Mumbai brings...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories