Revamped IBN7 to focus on ‘news’ and not ‘views’

MUMBAI: In a bid to differentiate itself in the crowded Hindi news genre, IBN7 of the Network18 group has decided to re-launch itself once again.  

It was in July 2013, that the channel had revamped itself.  Now on 19 October, it will again undergo change to reposition itself with the new tag line ‘Hausla Hai’, a fresh perspective and a committed team of reporters, new shows and pacier and cleaner graphics.

Network 18 News president Umesh Upadhyay stated that the re-launch will be a defining milestone for the channel.

“Our increased focus on news as against just views, clean look and feel, our unmatched footprint and coverage and our focus on strong journalistic values will resonate with the Hindi news viewers. We already have an exceptionally strong team with senior journalists like Sanjeev Paliwal and MK Jha which has become stronger, more vibrant and more credible with the addition of our new team members.”

With over 2,200 reporters across the country, the channel plans to focus on providing more news as opposed to views and opinions that it says have become the norm on most news channels.

The changes at the channel are being fronted by established faces of television like Sumit Awasthi, Richa Anirudh and Akash Soni along with Navjyot Kaur, Tejasvi Chandok Nayyar, Payal Bhuyan, Himani Naithani, Pankaj Bhargava, Amrit Anand and the channel’s present team of journalists and reporters.

As part of the new launch, IBN7 will also be launching several new shows. From a programme that will showcase news from every nook and corner of the country called Desh Din Bhar to a big town, big story show named Rajdhani Express and a show dedicated to the latest buzz and trends in the social media space called INews. The prime time programming on IBN7 is also being strengthened with a new show Aath Baje which will be a round-up of news and will also deep dive into major issues. This will be followed by a rejuvenated India Nau Baje which will have short format news, packages and newsmaker interviews and a new crime bulletin called Crime News.

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