Television

Republic Bharat's massive nationalistic 'Rashtra Ke Naam' launch campaign

Republic Bharat's massive nationalistic 'Rashtra Ke Naam' launch campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/01/r.jpg?itok=V0npQplF

As Arnab Goswami announced on Thursday night that there were just hours to go for the much-awaited launch of Republic Bharat-the Hindi news channel ofARG Outlier Media - Asianet News Service- the buzz for the channel across audiences, industry and the country has been unprecedented. 

The country’s Number 1 English news channel Republic TV has centered its massive launch campaign for its upcoming Hindi channel Republic Bharat around the theme of nationalism with the line “Rastra Ke Naam”.
 
Slated not just to shake up the stagnant and fatigued Hindi news cycle, Arnab Goswami and his team have taken the pledge to bring their style of hard-hitting news, deep investigation, impact-driven and people-focused journalism to the millions of Hindi-speakers across India. 

Bringing news back to Hindi news television, Republic Bharat is a movement to fight for real causes, real issues, and real people from across the country. 

Outdoor Promotion

Republic Bharat’s exhaustive outdoor promotion spans over 700 hoardings spread across 53 citiesin major Hindi speaking states like Uttar Pradesh,Madhya Pradesh, Maharashtra, Gujarat, Delhi/NCR, Rajasthan, Chhattisgarh, Chandigarh, Punjab, Himachal Pradesh, Haryana, Jharkhand, Bihar, West Bengal and Odisha.
Packing in an impressive display of the most credible and experienced faces and journalists in the Hindi news industry, the theme across the four creatives in the outdoor campaign is consistent with the brand slogan of “Rashtra Ke Naam”. 

TV Promotion 

In amongst the most aggressive TV campaigns for the launch of a channel, Republic Bharat’s launch campaign will reach out to a whopping150 million viewers of the HSM market.

To amplify the buzz and magnify the anticipation, the channel has partnered with the Star Network to promote the launch across languages and channels. The deep partnership with the Star Network has ensured that the buzz for Republic Bharat tides into the large Hindi entertainment audiences of Star Bharat, Star Utsav, Star Utsav Movies, Star Pravah, Star Jalsha, Star Gold, Star Sports. The unique partnership has also ensured the penetration of the build-up for the channel has surged into other large FTA channels like Enterr10, Dangal, Bhojpuri Cinema and Fakt Marathi with FCT and many non-FCT elements to engage with the vibrant Hindi speaking audiences in the Hindi heartland which target both urban and rural audiences. In addition, Star Networks English channels have also been leveraged to drive the launch messaging.

Video Links Given Below 

Radio Promotion 

True to its slogan of ‘Rashtra ke naam’ Republic Bharat has reached out to the masses through its radio campaign. A high frequency radio plan executed over a span of ten days with the largestradio networks across the country has ensured that the buzz around the launch is unmissable. Partnerships with radio networks Big FM and Radio City have ensured that the messaging of the brand reaches Hindi-audiences in 42 cities in the important states of Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Punjab, Haryana, Delhi, Maharashtra and Jammu and Kashmir.

Digital Promotion 

From the voices of India sending in their message of ‘Ab Hindi Ho Jaye’ to snippets of the behind the scenes of Republic Bharat which have been going viral on social media—the brand has aggressively used digital promotion to build up to its big launch. 
With a unique digital campaign, Republic Bharat has already created a storm across digital platforms. The pre-launch campaign digitally has been the talking point for netizens and the brand has already garnered a whopping 1.1 Billion Impressions in just a 9 day span. 

Mobile 

Leaving no viewer out of sight, Republic Bharat has used every method from traditional SMS’s to Whatsapp communication to drive its messaging. The mobile campaign alone has reached over 50 lakh viewers directly from the Hindi speaking audiences. 

Social Media 

For a brand that has driven conversations on news on social media, Republic Bharat has set social media on fire with its diversified pre-launch campaign. 
Adding a personal connect to the campaign, the brand launched its #ArnabKiDiary campaign which made viewers directly connect with Arnab Goswami on the journey of Republic Bharat.  
https://www.facebook.com/RepublicWorld/videos/vl.2076765762408568/390266...
Republic Bharat has created a massive impact on social media platforms with a back to back blast of over 73 videos of high production valuethat amassed a whopping 15.8 Million Video Views. 
Republic TV created a day-by-day Twitter campaign and interacted with its Twitter audience to get over 3.2 Million engagements. From its #RashtraKeNaam campaign to its #RepublicBharatKeLog messaging, the daily social media campaign has built the tempo and anticipation for the biggest launch in Hindi news television. 
#RepublicBharatKiTeam and #AbHindiHoJaye hashtags trended on Twitter for 2.5 and 1.5 hours respectively. Promoting its journalists and anchors, Republic Bharat’s #PoochtaHaiBharat campaign on social media which asked the questions on behalf of the people of India also trended nationally. 

Print Promotion 

Giant publications like Amar Ujala and Dainik Jagran will lead Republic Bharat’s print promotion campaign and will directly target audiences across the country. A special target focus for the print campaign has been laid on mass Hindi-speaking audiences in key cities like Kanpur, Lucknow, Varanasi, Agra, Gorakhpur, Aligarh, Meerut, Bareilly, Moradabad, Dehradun, Haldwani, Patna, Bhagalpur, Ranchi, Dhanbad, Panipat, Delhi, Gurgaon, Noida and Siliguri to ensure that the news brand amasses maximum audiences from day 1. 
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/sony.jpg?itok=1wQeW-_H
Catch the non-stop Hollywood dhamaka on Sony PIX all of November

MUMBAI: It is going to be non-stop entertainment on Sony PIX owing to a barrage of special programming which includes the Indian Television Premiere of Fast & Furious Presents: Hobbs & Shaw, Happy Death Day 2U and US; Diwali Dynamite – a multi-language festival, and Amazement at primetime...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/applause.jpg?itok=x4kVnZ5k
Applause Entertainment releases 18 premium drama series in 19 months

MUMBAI: The content ecosystem has witnessed a boom with the advent of streaming services and an upsurge in non-linear content consumption. Amidst the creative revolution, Applause Entertainment has produced 18 diverse shows in multiple languages in a short span of time.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/mk_anand.jpg?itok=HSAXqx56
Times Network's MK Anand urges BARC to put its house in order

NEW DELHI: Times Network MD and CEO M K Anand believes the TRP scandal couldn’t have come at a better time. In a virtual fireside chat with indiantelevision.com’s founder, CEO, and editor-in-chief Anil Wanvari during the NT Awards 2020 Summit powered by TVU Networks, Anand said the incident has...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/barc.jpg?itok=kDDC-TW-
BARC week 42: Zee TV bags second spot on pay platform

MUMBAI: Zee TV displaced Colors to bag the second spot on pay platform in week 42 (Saturday 17 October 2020 to Friday 23 October 2020) of Broadcast Audience Research Council of India (BARC) data. Star Utsav has climbed up to fifth position in pay platform. Pay Platform

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/flix_0.jpg?itok=SyeB6GS3
&flix Decodes Movie Lovers In India Through Their Latest Consumer Study Titled: Hollywood Is For Everyone

Hollywood’s growing larger-than-life appeal knows no bounds. With its sophisticated visual effects, unique concepts and aspirational characters, today its fandom in India cuts across languages and cultures. Delving deep into the universe of these passionate fans, &flix, the destination for the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/flix.jpg?itok=AVGyPOmD
7 in 10 Indian movie buffs enjoy dubbed Hollywood films: Study

NEW DELHI: 70 per cent of Bollywood and regional movie fans enjoy watching dubbed versions of Hollywood films, a study by &flix and Nielsen has revealed. However, these viewers also face the problem of having limited options of movies in their preferred language. 

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/b.jpg?itok=TqXPQCUI
Nikul Desai talks about his new show Taare Zameen Par

Nikul Desai is mainly known for directing non-fiction shows like Comedy Circus and Rising Star. Desai began his career under the supervision of his paternal uncle Vipul D Shah, the co-founder of Optimystix Entertainment.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/rajesh-iyer_0.jpg?itok=WxAl4278
Viacom18 ropes in Network18's Rajesh Iyer

NEW DELHI: Viacom18 has appointed Rajesh Iyer to take on independent charge of Colors' regional portfolio of Bangla, Odia, Tamil and Gujarati.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/pawan.jpg?itok=WS_S8eFG
Pawan Soni quits National Geographic

NEW DELHI: Pawan Soni, VP, head of programming & marketing has moved on from National Geographic.  At Nat Geo, Soni was responsible for overall P&L and building the network's content and marketing strategy along with overall business affairs. He spearheaded many campaigns involving various...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required