Television

Republic Bharat has made a smashing entry into the Hindi News genre

The channel delivered a reach of 73 Million in Week 1

Republic Bharat

MUMBAI: The Week 1 performance means that in just 7 days Republic Bharat has made tremendous inroads and on boarded audiences that some established brands have taken many years to reach. The breathtaking start for Republic Bharat, which delivered exclusive after exclusive in novel formats within the hard news space, has not only shaken up the entire Hindi news genre with its thunderous entry but has also sounded the bell for all content players in Hindi news ahead of the crucial election.

Coming on the back of storming into English news with Republic TV in May 2017, Arnab Goswami’s Hindi news brand’s Week 1 reach is unprecedented when compared to other launches within the Hindi Genre. The Highest reach genre which is Hindi Movies has seen 2 launches in last 3 years i.e. Rishtey Cineplex and Sony Wah andboth the channels launched with a reach of 5 Crs in its opening week and have grown today 3X of their entry reach numbers.

Meanwhile, continuing his run of being the top-news anchor in the country, Republic Bharat’s editor-in-chief Arnab Goswami’s own 7pm debate show, Poochta Hai Bharat, on his newly launched Hindi channel has garnered the highest reach in the genre.

“This is a brilliant start. Republic Bharat has beaten six channels and has a reach of seven crore plus in week one. No Hindi channel has had such a start and it's a matter of time before we hit no 1 now,” Republic Media Network editor in chief and managing director Arnab Goswami said.

Bharat’s extensive focus on big stories within its first week of broadcast creative massive impact with #MamtaBlocksCBI  and #ShardaStings which not only delivered blockbuster impressions on social media but have also got Republic Bharat the #2 position in West Bengal.

Republic Network CEO Vikas Khanchandani said, “We are extremely happy that Republic Bharat has opened the charts with a massive 73 Mn reach in its maiden week. Our distribution and content teams have worked very hard to give us this fantastic start within the mass reach genre. The reach garnered is the highest that any new hindi channel launch has delivered in its opening week in the last 3 years. I am extremely confident that with this magnificent start the channel will move into the top slot much faster than I anticipated. I am extremely grateful to our audiences and partners that have helped us with their support and acceptance within the Hindi news category.”

With Republic Bharat leaping into the market and basing its content on bringing back hard news to Hindi news television right from Week 1, the large-scale debut of the channel clubbed with its unmatched launch-week reach means that the channel is all set to be a front runner in the category in the big election season.

IPG Mediabrands CEO Shashi Sinha said, “The Republic team has worked hard to deliver a reach of 73 MN in its week of launch. They have given a repeat performance on their launch strategy by delivering big breaking stories and delivering massive reach. It's a very good start and will give them an opportunity to build reach and market share in the coming weeks as the news genre sampling is very high in the run up to Elections. The Hindi genre is seeing an entry of another strong brand after a long gap of 6 years.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/chrome.jpg?itok=PS7RNCGf
Sports becomes top gainer in Chrome DM week 30

Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee_0.jpg?itok=Y0E9pLuP
ZEE Keralam introduces SaReGaMaPa Keralam stickers, viewers show their support to their favourite contestants

NEW DELHI:  Into less than a year and a half of running, entertainment channel ZEE Keralam, has carved a space in the minds of the Malayalee audience and their first music reality show, SaReGaMaPa Keralam, has made it even closer to people’s hearts. The show since its inception has shown steady...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/hungama.jpg?itok=xr6HQzJ8
Hungama partners with telecom operators in Switzerland, Poland, Saudi Arabia and other countries

MUMBAI: Hungama, a digital entertainment company had announced strategic partnerships with leading telecom operators in Switzerland, Poland, Saudi Arabia and other countries, further strengthening its presence in international markets. These operators include the three largest telecom providers in...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee.jpg?itok=V4uf5J6I
Zee Tamil to air its fiction shows 7 days a week!

NEW DELHI: Zee Tamil, one of Tamil Nadu’s General Entertainment Channel has been consistently entertaining its viewers over the last decade by presenting them with shows that have varied content and novel concepts.  Over the years, the viewers have come to be deeply connected and invested with the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/gk.jpg?itok=N7F70uIk
Indian television premiere of psychotic thriller ‘The Lodge’ only on &flix, &PrivéHD and Zee Café

MUMBAI: Repent and all your sins will be forgiven! Directed by Veronika Franz and Severin Fiala, comes an extreme psychological thriller that will make you think that everything is fine up until the moment you realise it’s all an illusion. The lingering fear that wraps you in cold chills usually...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/sunil.jpg?itok=GlscJm3E
Indiantelevision.com’s virtual Onam conclave: BARC India CEO Sunil Lulla on Kerala ad market

NEW DELHI: Starting the first-ever virtual conclave by Indiantelevision.com, “The Comeback of Kerala: Onam Returns” focuses exclusively on Kerala’s ad market and predictions for its supposed uptake in the upcoming festive season. BARC India CEO Sunil Lulla shared some interesting insights into the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/aak.jpg?itok=y-ak-5PW
A+E Networks | TV18 appoints Karishma Dhawan as revenue head

Karishma Dhawan will be taking over as the revenue head at A+E Networks | TV18 and will be in charge of the network’s factual entertainment cluster. She will be reporting to A+E Networks | TV18 managing director and CEO-broadcast for Network18 Avinash Kaul.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee-am.jpg?itok=-R_1L2ef
Zee Anmol claws to top place in Free Across Genres channels in week 29

Television viewership dipped slightly in week 29 of 2020 (Saturday, 18 July 2020 to Friday, 24 July 2020, week or period under review) according to Broadcast Audience Research Council Research on India (BARC) weekly data as compared to the previous week.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/cont.jpg?itok=uskoa1n4
"Time to discuss IP ownership": Contiloe Pictures’ Abhimanyu Singh

Television producers, after a long hiatus, have started shooting with limited cast and crew members. However, taking care of the team and the implementation of other SOP measures has escalated production cost.

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required