Television

Regional news channels see sharp rise in viewership during Covid-19

Marathi news saw the highest growth with 101 per cent

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/27/BARC_0.jpg?itok=fhNDWWUF

MUMBAI:  There is a temporary shift in TV viewership patterns as Indians are forced to stay inside their homes due to the lock-down courtesy Covid-19, according to the latest BARC-Nielsen report. It shows that regional news channels are gaining viewership.

While Marathi news consumption was up by 101 per cent, that of Tamil grew by 84 per cent. While Oriya news consumption was up by 78 per cent, Malayalam and Bangla news consumption grew by 75 per cent each. 

While Gujarati news consumption witnessed a growth of 61 per cent, that of Kannada was up by 47 per cent. Whereas Telugu news consumption grew by 21 per cent, that of Punjabi was up by 16 per cent, and English news consumption grew by 39 per cent.

This is good news given that Hindi news dominates otherwise. Hindi news consumption was up by 62 per cent with the daily average time spent (ATS) up by 17 per cent. The daily average reach witnessed a growth of 34 per cent and the weekly impressions was up by 57 per cent.

The overall growth of the entire news industry was 57 per cent with daily average reach up by 34 per cent. Daily average time spent on total news is also up by 17 per cent.

With people clamouring for more information, news is the primary destination for a lot of Indians. Which is why prime minister Narendra Modi’s national address on 24 March addressing the country about the 21-day lockdown had 197 million viewers. They were watching the PM through 201 news channels with a total of 3891 million minutes of viewing.

It’s not only television where the news genre witnessed a huge increase in the viewership number; it grew on digital platforms as well. News apps saw eight per cent more users per week with an increase of 17 per cent in time spent per user per week. News websites were explored by 26 per cent more users. Additionally, the number of visits to a website by a user went up by 29 per cent. Clearly, all of them are seeking news on Covid-19.

There was a 30 per cent jump in the news consumption in mini-metros; metro cities witnessed 12 per cent growth whereas growth in tier I and tier II cities was up by 14 per cent. As per the BARC-Nielsen report, the top 20 news apps witnessed 30 per cent increase in time spent. News aggregators saw a growth of 22 per cent and news apps saw 76 per cent increase.

BARC also reported that even kids between the age group of two years to 14 years consumed 83 per cent of news. This is likely due to co-viewing with parents.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/bb.jpg?itok=UE_yzs1I
Bigg Boss 14 finale to happen next week?

MUMBAI: Twists and turns abound in Bigg Boss and the show is set to introduce yet another shocker in the upcoming episode. According to a promo released by the makers of the show, host Salman Khan will be seen informing the housemates that the finale of Bigg Boss 14 will be held in the coming week...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/nbf.jpg?itok=4ZlM9HeJ
NBF hails Supreme Court of India upholding human liberty

The News Broadcasters Federation hails supreme court of India, upholding sacrosanct principle of human liberty in its judgement providing interim relief to Arnab Goswami, MD and editor in chief of Republic Media Network.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/play.jpg?itok=5ZXN9Xmv
ITW Playworx wins sponsorship rights of ADT10 season 4

NEW DELHI: Ten Sports has awarded ITW Playworx the sponsorship rights of the Abu Dhabi T10 (ADT10) season 4. The fast-paced and pulsating ADT10 tournament is back with its fourth edition for all cricket enthusiasts around the world, and will commence from 28 January – 6 February 2021 at Zayed...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/banijay.jpg?itok=_ko_-tZU
Banijay confirms internal data theft in cyber attack

MUMBAI: Independent production company Banijay has admitted that internal data was stolen in a cyber attack last week, potential impacting hundreds of current and former employees. The company said that certain personnel data as well as commercially sensitive information may have been compromised....

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/south.jpg?itok=ESeigc8W
Madras HC issues interim injunction against sexually explicit ads

KOLKATA: The Madurai bench of the Madras high court has issued an interim injunction against programmes or advertisements on TV channels displaying obscenity. In addition to that, the judges sought response from MIB on censorship of programmes telecast on channels. “Some advertisements though look...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/and.jpg?itok=H9_k5j56
Watch Hindi television premiere of the ‘The Grudge’, only on &pictures

MUMBAI: Ever imagined what it would be like to step into a house that is cursed by a vengeful ghost. Would you dare to go inside it? Well, this Friday the 27 November at 9pm, gather all the courage you got as ab darr hoga full on as &pictures will take you on a bone chilling ride with the Hindi...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zee_0.jpg?itok=met_v20G
Zee TV introduces a gamified filter for Brahmarakshas 2 on Instagram and Facebook

MUMBAI: After regaling audiences with three engaging stories in the festive month of October that capture the pulse of the emerging middle class India and the evolving relationship dynamics of society, Zee TV  now offers its viewers an escape into the world of fantasy with another intriguing season...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zee.jpg?itok=qZhvhIaQ
Zee Keralam celebrates second anniversary, thanks viewers for the exciting two years

MUMBAI: Zee Keralam, the hit entrant in the Malayalam entertainment TV arena, has completed two years of thriving existence. On the day of their second anniversary, Zee Keralam has brought out a brand film with the tag ‘Avesham Randiriatti’ featuring everyone from the Zee Keralam family including...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/arnab.jpg?itok=1eR5w5HM
No prima facie evidence against Arnab Goswami in abetment to suicide case: SC

Detailing the reasons for granting interim bail to Republic TV editor-in-chief Arnab Goswami in its 11 November judgement, the Supreme Court highlighted that the bail will remain in force for four weeks, even after the Bombay high court decides on the journalist-cum-businessman’s plea to quash the...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required