Mumbai: Entertainment network QYOU Media India, following the success of its recently launched digital channels, ‘The Q Kahaniyan’ and ‘The Q Comedistaan’, further gears up to launch ‘Q GAMEX.’ Launching in September 2022, the 24x7 gaming digital channel aims to target young Indian gamers across connected TV and digital platforms.
The upcoming digital channel, ‘Q GAMEX', targets the rapidly growing community of online and mobile gamers and will mark the launch of QYOU Media India’s fifth channel.
With an aim to reach out to the age group of 18 to 35 years, ‘Q GAMEX’ will stream gameplay matches and battlegrounds while taking the viewers through some interesting insights on console/gaming equipment, unboxing experiences, tips and tricks, and much more.
QYOU Media India, through ‘Q GAMEX', aims to expand its viewership base by providing brands and advertisers an opportunity to drive value. The launch of this gaming digital platform for the connected TV audience is a part of a growing effort to capitalise on a business that is already experiencing tremendous growth worldwide and in India specifically.
Speaking on the announcement, QYOU Media India chief operating officer Krishna Menon said, "At QYOU Media India, our unique and socially connected content style is in alignment with what this audience is looking for. The Indian online gaming industry has steadily grown to become a leading market across the globe. With the launch of ‘Q GAMEX’, we aim to cater to the young gaming enthusiasts and become a leading provider of multi-genre channels to audiences who are rapidly adopting connected TV as a primary destination for entertainment purposes. We are delighted to add ‘Q GAMEX’ to our existing portfolio of brands and look forward to developing ‘Q GAMEX’ as a pioneer in gaming content across digital platforms."
According to an analysis by KPMG, India is set to become one of the world’s leading markets in the gaming industry, where it is expected to surpass 450 million online gamers in 2023, second only to China. Growing steadily over the last five years, it is expected to treble in value and reach an overall value of $5 billion by 2025, driven by a rapidly growing younger population with higher disposable income. With the total number of online gamers growing from 360 million in 2020 to 390 million in 2021, analysts expect steep growth in the sector.
Leveraging content from a wide array of top social influencers and digital content creators, QYOU Media India so far has launched ‘The Q,’ ‘Q Marathi,’ ‘The Q Kahaniyan’ and ‘The Q Comedistaan.’