Television

"Outdated measurement system promoting dramatic reporting on news channels": ABP Network’s Avinash Pandey

He says that the NCCS system is generalised

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/04/avinash.jpg?itok=TwNSKC0p

NEW DELHI: Recently, Indiantelevision.com came out with a story on the aftermath of the untimely demise of Bollywood actor Sushant Singh Rajput and the media circus that followed sharing crucial details of his reported suicide. While many attributed it to the constant race to gain TRPs, some indicated that Indian audience thrives on the unnecessary frivolous drama that channels propagate.

Addressing the same concerns in a virtual fireside chat with Indiantelevision.com founder, CEO and editor in chief Anil Wanvari, ABP Network (earlier ABP News Network) CEO Avinash Pandey stated that another issue forcing Indian news channels to indulge in dramatic reportage is the outdated measurement system deciding the ratings.

“The rating system measures entertainment very perfectly; it may not be measuring news very perfectly. The content sensibilities for different levels of society in India are very different. The NCCS model today is so generalised that there is hardly any scope for good content to thrive. The NCCS A group today, even our drivers could easily qualify for that,” Pandey explained.

“And this is not just for news, in fact. If you look at the overall TV industry, so many unique content channels get zero ratings and eventually closed. It’s not that they don’t have any viewers but the rating (system) today doesn’t reflect their true constituency.”

He added that it is difficult to digest that so many people are searching for and watching content like that on pull mediums but reject that on push mediums.  

Pandey agreed that television news industry is heavily dependent on advertisers today and based on ratings, it is evident that ‘song, dance, drama’ works. “Telling story in a dramatised way, literally on the boundary of being frivolous gets you the ratings. That’s the sad part that makes you think that what is the future of doing good journalism on TV in our country?”

Pandey shared that ABP Network, however, is trying its best to steer away from it. “We have stopped regular debates on our channels. When you are keeping a scheduled time for debate, you are forced to pick up a topic, which then leads to agenda pushing. We do not take ads from any fortune-teller or baba or put their content on our channels,” he elaborated.

He insisted that it is trying to adhere to highest quality standards when it comes to reporting and also denied that the channel was insensitive in covering Rajput’s story.

On being prodded about the treatment of Tabhligi Jamat on his channel during the onset of Covid2019 pandemic, Pandey shared that it was a heated time of ‘unprecedented uncertainty’ that led the reporters and anchors to deal with the subject in a different manner, picking up on the reasons that were leading to the spread of the diseases.

He added that the channel is constantly evolving its reportage based on the developments happening in the industry and around the world.

Watch the full discussion here:

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/sunil.jpg?itok=Bz7Bv0GE
Virtual Fireside Series: Watch BARC India CEO Sunil Lulla live on 25 September

MUMBAI: Taking ahead its virtual fireside series with leading professionals spearheading the broadcast industry in India, Indiantelevision.com will be hosting BARC India CEO Sunil Lulla on 25 September 2020. The session will be helmed by our founder, CEO, and editor-in-chief Anil Wanvari. During...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/swa.jpg?itok=eB9B6pGI
SWA announces nominees for TV Shows category of SWA awards 2020

MUMBAI: Screenwriters Association (SWA), the Indian guild of screenwriters and lyricists, announced the nominees for the TV Shows category of SWA Awards 2020. A jury comprising of eminent screenwriters selected nominees separately for story, screenplay and dialogue under two sub-categories: TV...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/bbc_0.jpg?itok=VPjduLoB
Cutting-edge, robotic, animal spies infiltrate the wild again in Sony BBC Earth’s premiere ‘Spy in the Wild 2’

Nature's spies are back undercover and this time, their mission is to go deeper into the animal world than ever thought possible. Spy in the Wild revolutionized wildlife filmmaking with the use of cutting edge technology and now with Season 2, the makers have set new benchmarks as they placed more...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/ipl.jpg?itok=vqaVWQ7C
200 million tuned in to watch the opening match of IPL: Jay Shah, BCCI

Season 13 of the Indian Premier League has opened to a grand start with millions of audiences across the world watching it on their television and mobile screens. It is one of the biggest live sports events that is happening after a gap of nearly six months. The matches are played in UAE. Star...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/goquest.jpg?itok=qClrR34-
GoQuest Media signs international distribution rights for RATS

MUMBAI: Global independent content distributor GoQuest Media has partnered with Czech production company Heaven’s Gate to take the international distribution rights for the gripping crime thriller RATS (6 x 55') - a bold, hard-hitting drama about the Czech drug trade.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/mahes.jpg?itok=8GUV33om
Leadership secrets & wisdom from Viacom18

Earlier this year during the thick of the lockdown due to the pandemic, Viacom18 CEO Sudhanshu Vats announced that he was moving on from the organisation he headed for around eight years. Earlier, in 2019, his deputy COO Raj Nayak too departed from a company he was associated with for seven years.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/kbc.jpg?itok=B0hEp6Qg
Ten brands partner with season 12 of Kaun Banega Crorepati

MUMBAI: Celebrating two decades of unparalleled success and popularity, Kaun Banega Crorepati not only emerged as a game-changer for the Indian television industry but also instilled a larger focus on the power of knowledge being a great leveler. In its twelfth season, the show makes a comeback...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/and.jpg?itok=qXrA49E_
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/chrome.jpg?itok=KRUQzWyk
Chrome DM week 37: English Movie emerges as top gainer

MUMBAI: After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent. Among English...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required