Television
Report on Shemaroo

OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on th

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/14/aib.jpg?itok=Ts5kFNDZ

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of The D Picture study, Kantar Health's new robust report that provides a unique and comprehensive understanding of T2D patients. The large syndicated study, which encompasses a sample size of 1,500 patients over 21 cities, provides in-depth insight into T2D patients' attitudes and behaviors, and captures the latest trends on demographics, symptoms, diagnosis, treatment, monitoring and the digital habits of T2D patients across the country.

"The D Picture study is of critical importance because it brings patient centricity in the healthcare ecosystem to the forefront and will help the market evolve according to patient needs,” said Gauri Pathak, General Manager India, Kantar Health, a global leader in healthcare market research and consulting. "In today's digitally-enabled world, patients are becoming increasingly empowered to make choices related to managing their health. Healthcare companies need to understand the patient’s relationship with their illness and place patients at the heart of conversations with doctors, especially for chronic conditions such as T2D, where factors such as lifestyle decisions significantly impact outcomes beyond medicine efficacy."

Key findings of the study include:

96 percent of patients were not aware of their body mass index (BMI).
More than half of patients were found to be overweight or obese.
25 percent of male diabetics report being smokers.
Patients say they frequently consume large meals, as opposed to T2D friendly smaller meals.
There is an increasing trend towards consulting a diabetes specialist for diagnosis consultation

Highlights of The D Picture Study

·         The study divides respondents into socioeconomic, gender and age brackets. It also breaks down the patients into segments, such as the number of years they have been dealing with the disease (from one to more than 10 years), their marital status, profession, hereditary issues, BMI and insurance coverage status.

·         The study provides deep insights into the awareness levels among patients to the type of diabetes they are diagnosed with, diagnostic tests available, diabetes-related complications and perceptions on the causes of diabetes – thus delivering a wealth of information to healthcare providers on patient attitudes and behaviors toward diabetes management.

·         The study reveals background details on the diagnosis, including how patients were diagnosed, category of doctors behind such diagnosis, place of diagnosis and the relevant tests that were conducted.

·         The study shows dedicated segments on initiation of treatment, brand preference in the use of insulin, blood glucometers and the use of artificial sweeteners.

·         The study indicates complications that arise and how patients are addressing them.

·         The study provides insight into doctor switching behavior and key expectations from patients on doctors.

·         The study offers valuable insight on patients’ digital life, which influences their thinking, lifestyle choices and treatment choices. It segments patients based on usage of digital media, as well as how they are using the internet to talk about T2D.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/photogrid_plus_1618912646141.jpg?itok=spz0Nbcl
Disney executives Anastasia Ali and Jan Coleman promoted

MUMBAI: In yet another rejig in the Walt Disney Company’s management, Anastasia Ali has been promoted to Disney Studios content marketing vice president, Deadline reported. Another executive, Jan Coleman, has been elevated to vice president of global marketing partnerships, promotions &...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/img_20042021_142441_800_x_800_pixel.jpg?itok=q7MNcAvx
Clampdown on media freedom during pandemic: Reporters Without Borders

NEW DELHI: International non-profit Reporters Without Borders (RSF) has claimed in its annual World Press Freedom Index report that media freedom has deteriorated during the Covid2019 pandemic.  The NGO, which works to safeguard the right to information, made this conclusion after analysing and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/img_20042021_131706_800_x_800_pixel.jpg?itok=WM9_lh4i
Enter a den of crime with BBC World Service's ‘The Lazarus Heist’ podcast

NEW DELHI: BBC World Service is making its presence felt in the podcast domain with an original true crime series, The Lazarus Heist. It tells the true story of an attempted $1 billion hack, which investigators say was carried out by a secretive ring of elite North Korean hackers. While it could be...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/photogrid_plus_1618903126240.jpg?itok=ukOp0kv2
Saregama strikes long-term music deal with Sanjay Leela Bhansali

KOLKATA: It’s the confluence of two iconic entities in the Indian film and music industry. Saregama and Sanjay Leela Bhansali have now decided to collaborate, where Saregama has come on board as the music label for three forthcoming projects of the award-winning filmmaker. These projects will be...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/nk.jpg?itok=VpRMWxN6
Dangal TV forays into kids genre with fantasy show ‘Nikki Aur Jadui Bubble’

School’s out and summer vacations are around the corner. Due to the second Covid wave tearing through the country, children have no choice but to stay cooped indoors. Like last year during lockdown, kids TV viewing is expected to rise again.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_185601_800_x_800_pixel.jpg?itok=bndzTqoh
The Q India unveils summer 2021 line-up

MUMBAI: With summer vacations around the corner, The Q is all set to bring forth an array of animated original content with stories of the bravest heroes, most iconic villains, noblest kings and their treacherous enemies, the biggest battles and the most captivating conspiracies.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_185401_800_x_800_pixel.jpg?itok=INHIw-qz
Fever Network launched ‘Project Plasma’ – An initiative to encourage Plasma donation in the fight against COVID-19

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the ones in need. The front line workers, specifically the doctors & the hospital staff have been working day in & day out to provide the best medical care to the patients. As the daily virus...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_184336_800_x_800_pixel.jpg?itok=KzrgINC5
Zee Tamil launches its latest fiction show Chithiram Pesuthadi

MUMBAI:  Zee Tamil is known for its thought-provoking and compelling narratives which have gone on to become notable television classics. The channel is now set to launch yet another fiction show, to strengthen its original content in the afternoon time-band. The show will reflect Zee Tamil’s...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/oscars.jpg?itok=OAbjpFY7
Star Movies and Star Movies Select bring ‘Celebrating The Oscars' Festival

MUMBAI: Celebrating the true spirit of the Oscars for over 20 years, India’s one-stop destination for English movies, Star Movies once again amps up the entertainment quotient for its viewers ahead of the 93 Academy Awards. Keeping up with the enthusiasm and excitement, the ongoing ‘Celebrating The...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required