Nippon TV heads into MipTV 2022 with three new formats

Nippon TV heads into MipTV 2022 with three new formats

MipTV will take place on 4-6 April in Cannes.

Nippon TV

Mumbai: Japanese broadcaster Nippon TV has unveiled one scripted and two unscripted formats ahead of MipTV 2022 in Cannes next month.

MipTV is the longest-running international television market taking place in Cannes each April. The international TV showcase brings together global distributors, producers, buyers and commissioners of drama, doc, kids, factual and formats programming for a curated week of business meetings, matchmaking opportunities, exclusive market intelligence, conferences sessions, and global networking.

The latest edition of MipTV will make a comeback as the in-person market on 4-6 April, after going virtual due to the Covid-19 pandemic.  

"The three formats have been aired on Nippon TV to stellar ratings and we will be offering these titles at MipTV 2022 for the first time to its buyers around the world," announced Nippon TV MD - international business development Mikiko Nishiyama on Monday.

"Tall Order" is a scripted romantic comedy-drama series that follows the personal and professional lives of an executive assistant to the CEO of a startup company. While the unscripted escape game show "Dark Doubt" sees contestants attempt to navigate through the dark, another unscripted quiz show "Turbo Brain" tasks contestants with answering questions at breakneck speed.

“In terms of our new unscripted formats, 'Dark Doubt' turns its back on the traditional notion that game shows are just funny and lively. It illustrates how fear is a universal form of entertainment that fascinates people. Using night-vision and fixed-point cameras in pitch-dark spaces, the resulting visual impact is quite amazing. 'Turbo Brain' tests the human brain’s ability to make instantaneous decisions­—a function necessary to survive. Viewers can immerse themselves in the show just like the contestants and take a shot at the quiz questions, whose difficulty levels are adjusted exquisitely so that they are tough to answer in a split second,” stated Mikiko Nishiyama.

“As for our scripted title, anyone who follows our protagonist in 'Tall Order' will want to rally behind her as she tackles the endless impossible demands from her boss in the stressful office environment in solving the myriad of business and personal troubles, and then suddenly becomes promoted as CEO against her will," Nishiyama further said, adding that, "the sense of romance with a cheeky colleague and a charismatic boss makes this story even more exciting. Nippon TV’s scripted formats that depict the lives of women, such as 'Mother' and 'Woman -My Life for My Children,' are receiving high acclaim globally, and I am confident that 'Tall Order' presents a story that will resonate with viewers the world over.”