Television

NewsX launches new brand campaign titled ‘See Beyond’

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MUMBAI: In order to differentiate itself in the news channels' space, NewsX has repositioned itself to bridge the differences between the augmented reality and ground reality of every story. The channel has launched a new brand campaign titled ‘See Beyond’ to this effect.

The campaign looks to take the channel's brand values to the next level and seek to promote its philosophy at large. With the theme ‘See Beyond’, the campaign will be a continuation of ‘News. Not Noise’, which is the defining value of the English News channel. 

Speaking on the launch of the campaign, iTV Network managing director Kartikeya Sharma said that the channel is evolving and the group is overwhelmed with its success in a short span of time.

According to Sharma the campaign is a conscious effort to emphasise on facts, not opinions. The campaign will be devoid of hysteria and sensationalism. “This brand campaign will help the brand stand out as a catalyst of fair and unmolded news broadcaster,” he adds.

iTV Network group CMO Savvy Dilip said she was delighted to introduce the novel brand campaign as it continued with their legacy of delivering quality news. She stated that this brand campaign will be promoted through a 360 degree campaign across platforms comprising on-air, print, outdoor, digital and social media along with interactive viewers engagement activities. 

“We are also optimistic about adding considerable value to all our stakeholders through this brand repositioning,” concluded Savvy.

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