New Delhi: With days left for the crucial West Bengal assembly elections, television news channels are gearing up to shore up viewership on their poll coverage. Amid the intense competition, News18 India has announced an array of programming under its election based viewer engagement campaign ‘Sabse Bada Dangal’ for the upcoming polls.

The programming will highlight the ground realities, showcasing a 360-degree view of the state against the backdrop of the fierce battle between the leading political parties. According to the broadcaster, it will comprise audience based debate shows, interviews with some of the biggest newsmakers along with special editions of popular shows such as Bhaiyaji Kahin, Lapete Mein Netaji, Desh ko Jawab Do and Ye Desh Hai Hamara.

With an aim to highlight and raise relevant on-ground issues, Bhaiyaji Kahin, hosted by Prateek Trivedi, will travel the length and breadth of Bengal and Assam to capture the pulse of the electorate. Another show Lapete Mein Netaji will go on-ground to bring politicians, poets and people together in a light-hearted manner at key issues shaping the political discourse in the state. While Ye Desh Hai Humara, an audience-based debate show, will seek the viewpoint of top political leaders, Desh Ko Jawab Do will encourage discussion between key stakeholders to highlight the key concerns of the voters in the state.

The programming will be led by the channel’s team of leading anchors and journalists including Kishore Ajwani, Amish Devgan and Prateek Trivedi who will offer viewers an all-encompassing coverage of the assembly elections. The formidable editorial team will be supported by a panel of renowned political experts and analysts who will keep the viewers apprised about every single political development in the state.

Further, the power-packed programming will also cover polling days and counting day extensively, bringing the fastest and the most accurate updates to the viewers, it said.