Television

News Corp’s new ad network takes on Facebook, Google

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/07/robert.jpg?itok=I-VaWv1q

MUMBAI: Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

According to an article on Axios, News IQ will pull audience data from sites such as The Wall Street Journal, New York Post and Barron's and give advertisers a way to reach specific audiences around safe content. The platform will launch globally over the coming months.

News Corp is the latest publishing company to launch a data-based advertising network to win back digital ad dollars from Google and Facebook. Disney, NBC and Vox Media, and Verizon and Oath have all taken similar steps. What they lack in scale, they are hoping to offer more brand-safe content at scale—a major selling point for advertisers spooked by terrorist content and suicide videos.

The product was built in Australia, where News Corp has a significant media footprint, and then brought to the US. The UK will be next.

The launch partners will include Douglas Elliman, Seabourn Cruise Line, Fox Broadcasting Company, and the Dentsu Aegis Network. The News IQ team will generate specific data on advertising impressions and traffic across all of the publishing properties.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/navika-kumar.jpg?itok=yi1Ilgh7
Navika Kumar named editor-in-chief of Times Network's upcoming Hindi News channel

Times Network has named  Navika Kumar as the editor-in-chief of its soon to be launched Hindi News Channel, Times Now Navbharat HD.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627300303532.jpg?itok=UaxVghyg
Colors Odia launches new show 'Raajnandini'

Mumbai: Colors Odia, the regional entertainment channel from the house of Viacom 18, on Monday announced the launch of its new show Raajnandini. The women-centric drama will air every day at 6 pm and 10 pm, starting 26 July. Raajnandini is the story of two daughters-in-law Ahalya and Meera who are...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627297171040.jpg?itok=gMYFhQ2s
Sony Pictures Networks India announces key leadership changes

Mumbai: As Sony Pictures Networks India (SPN) gears up to embrace its Vision 3.0, the company on Monday revamped its organisational structure, making several leadership changes. These changes are effective immediately.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627296930266.jpg?itok=q9lp306T
Zee Zest set to bring 'Dude aur Deewani' on 29 July

Mumbai: Tea or Coffee, ever wondered where your morning ‘cuppa’ came from? Or how MTR’s Rawa Idli took the country by storm in the early 1940s? To pique the curiosity, Zee Zest has announced its latest show called 'Dude aur Deewani', hosted by real-life couple Anurag Mallik and Priya Ganapathy.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/tv.jpg?itok=l-h5M799
Smart TV ownership to surpass 50% of homes globally by 2026, says report

Over 665 million global households owned a Smart TV by the end of 2020 accounting for 34 per cent of the total households, said the US- based firm Strategy Analytics in its latest report.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/ipl.jpg?itok=1NIXG5pV
Reigning champions MI to take on CSK when IPL 2021 resumes on 19 Sep

Defending champions Mumbai Indians will take on Chennai Super Kings on 19 September when the much-awaited edition of the Indian Premier League (IPL) 2021 resumes in the United Arab Emirates (UAE).

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/tn.jpg?itok=oP_jQ9UD
Times Network unveils logo of its upcoming Hindi News Channel

Setting the stage for the launch of its new Hindi news channel, the Times Network on Sunday officially unveiled the new logo of its upcoming television channel, which has been titled as Times Now Navbharat HD.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/25/photogrid_plus_1627205004411.jpg?itok=3wAtWZyW
First-ever common entrance exam for media studies on 14 Aug

New Delhi: India’s first-ever national level common entrance exam for media studies will be held online on 14 August. The AIMCET (All India Media Common Entrance Test) is being guided by recently set up Global Media Education Council (GMEC). The exam will be organised virtually by educational news...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627134163268.jpg?itok=i2X1WrsN
News18 Bangla to host Education Eminence 2021

Mumbai: News18 Bangla, the 24 hours Bengali news channel of News18 Network is all set to host the Education Eminence 2021 on 25 July. Education Eminence is the award and recognition initiative of the channel to felicitate educational institutions in West Bengal that have worked tirelessly during...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required