Television

News channels spread awareness on Covid19 through unique campaigns

Over 500 have been infected and at least nine died due to novel virus in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/25/coro.jpg?itok=ObwL35lz

MUMBAI: During these testing times when coronavirus is spreading rapidly in the country, news channels have taken measures to make viewers more vigilant to fight this pandemic through various TV and social media campaigns.

In this regard, each network is doing its bit by spreading awareness and helping the government to send positivity. Along with that, the channels are also trying to bust rumours and fake news regarding Covid19. Even prime minister Narendra Modi asked people to spare a thought for the journsliu  who are in the thick of this pandemic, reporting.

Not just news channels, many brands have stepped forward and started a campaign with an aim to break the chain of virus spread.

Times Network launched #IndiaFightsCoronaVirus, a consumer awareness campaign to fight and control the spread of the pandemic. Says Times Network’s president - strategy and business head - english entertainment cluster Vivek Srivastava, “It aims to encourage and empower the viewers with accurate and verified news, diffuse panic while offering uninterrupted news and entertainment.” 

“Ensuring that the viewers are protected from misinformation and fake information, TIMES NOW, ET NOW and MIRROR NOW drives home the importance of fighting fear with factual and accurate information. News brands are also on top of the coverage with the content offerings like safety tips, do’s and don’ts, myth busters, and ask the expert among others,” adds Srivastava.

In the digital sphere, the network is also leveraging its social media assets across Facebook, Twitter, Instagram, Youtube and Tiktok through a series of curated short format videos led by the network’s anchors, that explain and bust myths around the virus and covers relevant questions and concerns of the viewers, explains Srivastava.

Similarly, ABP News Network has come up with a public awareness campaign to address the virus. The campaign, which is called ‘#CoronaKoDhona,’ has garnered tremendous traction on television as well as the social media pages of ABP News. The video campaigning comprised of 13 short clips featuring the network’s anchors, presenting a short awareness message on the importance of handwashing.

In this regard, ABP News Network chief executive officer Avinash Pandey, says: “When mankind is fighting a deadly pandemic, awareness and sensibility are the initial steps. Through this campaign, we aim to safeguard the health of the people by providing requisite information on the virus so that preventive measures can be taken effectively, while also dispelling fear & worry on the pandemic.”

India TV has created a campaign “India TV Ki Pukar, Ghar pe Raho Iss Baar” with a campaign hashtag #StayAtHome, which is shown on its news channel and social media platforms. Moreover, the channel has also made other offline services available such as a 24x7 dedicated helpline to address viewer queries during distress.

India TV marketing manager Aruna Jamwal says: “The idea is to ensure that in these testing times we should all come together, by staying away, and support country’s united response led by prime minister Narendra Modi in ensuring that his message should reach every Indian and each one of us take it as a responsibility upon us to abide by the same.”

India TV digital has also been making all efforts that users across spectrum receive credible information at all times through its social media handles, which has millions of followers. Highpoints of all related shows on news channels are also interestingly packaged for dissemination on Twitter, Facebook, YouTube among others.

India TV’s marketing manager also says: “The programming is not only dedicated to spreading credible knowledge, disseminate awareness as possible, but by also sharing expert opinions and spreading the list of do’s and don’ts at regular intervals. We are also creating audience-connect specials for a real-time face-fo-face query redressals to the benefit of millions sitting in their homes.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/arnab.png?itok=qxJYTimT
Arnab Goswami slams NBA over Republic TV suspension call

New Delhi: This afternoon, National Broadcasters Association (NBA) demanded for the suspension Republic TV’s IBF membership in light of the leaked transcripts of the channel’s MD and editor-in-chief Arnab Goswami’s WhatsApp chats with former BARC CEO Partho Dasgupta. Goswami has hit back and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/go.jpg?itok=ZwaDtQcw
GoQuest Media acquires global distribution rights to two Serbian dramas

NEW DELHI: Mumbai-based global entertainment content distributor GoQuest Media has inked a deal with Serbian telecom cable TV operator Telekom Srbija to get exclusive rights to two of its most popular thriller series. The deal gives GoQuest Media worldwide distribution rights to the intriguing...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/nba.jpg?itok=3ok3I2ff
NBA demands suspension of Republic TV’s IBF membership post WhatsApp chats leak

NEW DELHI: The News Broadcasters Association (NBA) has demanded that Republic TV’s IBF membership be suspended in light of leaked transcripts of the channel’s MD & editor-in-chief Arnab Goswami’s WhatsApp chats with former BARC CEO Partho Dasgupta.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/bhc.jpg?itok=vWRDcBht
Republic, Times Now reports on SSR death ‘contemptuous’: Bombay HC

NEW DELHI: The Bombay high court has observed that some of the reporting done by Republic TV and Times Now against the Mumbai police in the Sushant Singh Rajput death case was “prima facie contemptuous" in nature, but refrained from passing any orders on it.  A bench of chief justice Dipankar Datta...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/big.jpg?itok=1UGhfV_x
It’s time for KaamWapasi, say Big Ganga and Lowe Lintas

MUMBAI: Amidst the many problems and challenges that the pandemic brought forth, being left without a job that adversely impacted millions of people. The pressing issue of a depleted workforce is affecting not only a host of industries across sectors, but also a host of folks who depended on them....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/chatt.jpg?itok=bIEB-c-3
Enterr10 Rangeela brings new show Aashish Chhathi Maiya Ke

MUMBAI: Bhojpuri GEC Enterr10 Rangeela is all set to launch a brand new show Aashish Chhathi Maiya Ke. Produced by Reliance Big Synergy, this new social mythology series will air from 18 January 2021, every Monday-Saturday at 7 pm. Aashish Chhathi Maiya Ke is the story of 12-year-old Parvati, who...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/partho_dasgupta.jpg?itok=QK67eoP0
Partho Dasgupta hospitalised after WhatsApp chat with Arnab Goswami leaked

NEW DELHI: Former BARC India CEO Partho Dasgupta has been admitted to JJ Hospital after his sugar level fell extremely low. He is in the ICU now. The development comes after the Mumbai police released over 500 pages of WhatsApp messages purportedly between Dasgupta and Republic TV editor-in-chief...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/barc1.jpg?itok=96ZlWu7R
BARC week one: Zee TV slips down to fourth spot on pay platform

MUMBAI: Sony Sab has replaced Zee TV to grab the third spot on pay platform in week one (Saturday 2 January 2021 to Friday 8 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, for the third consecutive week, has held on to tenth place on pay platform.  Pay Platform

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/dettol.jpg?itok=a6dFGuuW
BARC week 1: Dettol Antiseptic Liquid leads the brand list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 2 January and 8 January 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required