News channels encash 'taali bajao, thaali bajao' initiative to gain more traction

Channels had urged viewers to send participation videos

MUMBAI: News channels across genre certainly tried to chance upon the opportunity to engage viewers during the ‘taali bajao, thaali bajao’ event. An initiative called by prime minister Narendra Modi as a tribute to the heroes, who are the vanguard of fighting against coronavirus.

On 19 March, PM Modi urged citizens to voluntarily participate in the ‘Janta curfew’ from 7 am to 9 pm on 22 March to stop the spread of novel coronavirus. He also urged people to send a tribute to the doctors, nurses, and police, among others, on the same day at 5 pm by either clapping, banging utensils or ringing a bell from the balcony or at the doorstep.

In this regard, news channels across genres, apart from broadcasting the people’s participation in the ‘taali bajao, thaali bajao’ initiative from various corners of India, also tried to engage with them proactively on social media as well as on live news channels of the network.

TV Today Network’s news channels, both English and Hindi, urged viewers to make a video while participating in the ‘taali bajao, thaali bajao’ initiative with a hashtag #5baje5minute and send to the network which will be shown on their channels.

According to India Today, the group had asked citizens to send videos of what they did to express gratitude for thousands of those fighting against Coronavirus across the country. Selected videos were broadcast on both India Today and AajTak.

“The campaign -- #5baje5minute – become a massive hit as the network received one lakh videos on the WhatsApp numbers shared while announcing the campaign. Meanwhile, the hashtag has also witnessed over 1.87 lakh tweets with a reach to at least 26 million people,” said a channel spokesperson.

Times Network’s president - strategy and business head - English entertainment cluster, Vivek Srivastava says: “The network also ably supported PM’s fervent appeal for a ‘Janta Curfew’ call on 22 March, 2020 by running a pledge campaign on news brands to mobilise awareness and participation from the viewers by sending in their video messages supporting the initiative.”

“India TV has also run two successful social media campaigns so far, the first one was to ask people to support ‘Janta Curfew’, a call by PM Narendra Modi and the second one was to answer common queries of the people getting anxious due to a huge influx of information, attempting to debunk the myths surrounding the issue”, says India TV marketing manager Aruna Jamwal.

Meanwhile, all other network channels such as ABP News Network, New Delhi Television, Zee News, Republic Media Network and Network18, among others, opted for traditional methods to grab eyeballs during the ‘taali bajao, thaali bajao’ initiative. The difference all these channels had were the visuals of people participating in the initiative shown on the TV screen.

At least half a dozen reporters of respective news channels were stationed at various prominent locations to speak to the people supporting PM Modi’s call. The channels also showed the visuals of politicians, ministers and Bollywood actors participating in an initiative called by PM Modi.

Latest Reads
9X Jalwa now available on DD Free Dish

MUMBAI: 9X Media’s all-time hits Bollywood music channel 9X Jalwa is now also available on India’s only free direct-to-home service DD Free Dish. 9X Jalwa can be viewed on DD Free Dish at LCN #64.

Television TV Channels Music and Youth
Colors fine-tines its content line-up

MUMBAI: Colors has fine-tuned its content line up to be the viewers’ entertainment companion during the quarantine. Offering comfort amidst the chaos, the channel will have a range of content across genres including comedy, fantasy, drama, mythology, and reality in the prime time and non-primetime...

Television TV Channels GECs
Sony Pictures Networks pledges Rs 100 million to film, TV daily wage earners

MUMBAI: Sony Pictures Networks India (SPN) will contribute Rs 100 million to support daily wage workers in the media and entertainment industry, in response to the nationwide lockdown to contain the widespread impact of the COVID-19 pandemic.

Television TV Channels GECs
‘World from Home’ with Koffee with Karan Binges 12 hours a Day only on Star World

MUMBAI: One of India’s leading English entertainment channel and home to the first and the longest running Bollywood talk show in India – Koffee with Karan, Star World is set to bring back the Bollywood explosion by airing once again, episodes from all seasons of Koffee with Karan. With Star World’...

Television TV Channels English Entertainment
NBA deplores abuses against anchors, reporters

MUMBAI: The News Broadcasters Association (NBA) has expressed grave concern over the tendency among certain sections of people to resort to abuses and threats against anchors and reporters working in news channels.  A NBA release said that particular trend has been noticed after the electronic...

Television TV Channels News Broadcasting
Sony Pictures Network premieres film promoting positivity amid COVID-19 pandemic

'Stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’, ‘maintain social distancing’ are the statements that one hears these days. In these tough circumstances, stalwarts of the Indian film industry have come together with a unique short film, Family, to spread the message that social...

Television TV Channels GECs
The show must go on! When news anchors broadcast live from homes

The COVID-10 pandemic has virtually thrown every aspect of human life out of gear. The television media, in particular the news genre, teetered on the brink of breakdown in the face of an unprecedented lock-down. But, as they say, the show must go on.

Television TV Channels News Broadcasting
News18 India urges viewers to join PM Modi’s appeal with ‘Ek Diya Desh ke Naam’

Network18's Hindi news channel News18 India has lined-up exclusive programming Ek Diya Desh Ke Naam for its viewers in line with the prime minister Narendra Modi's clarion call. PM Modi recently urged the people to switch off lights for nine minutes at 9 pm on 5 April and light candles, diyas,...

Television TV Channels Viewership
Doordarshan brings Jungle Books during lock-down

One Take Media Co, the global content distribution hub has agreed to offer the popular Jungle Book series for a free run on Doordarshan TV, to keep Indian kids occupied at home during lockdown.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required