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Report on Hindi News Viewership

NDTV Convergence signs 10-year, Rs 750-crore deal with Taboola

NDTV Convergence will be testing an e-commerce integration via Skimlinks, a Taboola company.

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Mumbai: NDTV Convergence has signed an exclusive 10-year deal with Taboola, a global leader in powering recommendations for the open web, helping people discover content they may like.

The decade-long deal is based on mutually-determined projections, including growth in traffic, and cumulatively can enable revenue of Rs 750 crore for NDTV Convergence contingent upon it meeting the targets assigned for different stages of the 10-year period, said the statement.

This deal gives NDTV Convergence access to Taboola’s full portfolio of offerings for personalised content recommendations, editorial planning, monetisation, and growth strategies. In addition, NDTV will leverage Taboola Newsroom, an advanced readership insights technology that leverages AI to power editorial processes, it added.

In 2018, NDTV Convergence signed a five-year deal with Taboola, which was at the time among the biggest-ever advertising deals for the Asia-Pacific region. “Taboola has been a significant cornerstone of our business. We prize our seven-year-long association with them because they consistently demonstrate their support for independent journalism," stated NDTV Group president Suparna Singh. "Taboola’s tools including those that we use in our newsroom make the best use of AI and new technology to ensure our content is flanked by terrific options for our readers to discover and learn more.”

NDTV Convergence will be testing an e-commerce integration that provides a new revenue stream via Skimlinks, a Taboola company. With Skimlinks, NDTV Convergence can complement its premier content with e-commerce, said the statement.

“We are seeing NDTV truly innovate by using recommendations, AI and data for growth,” said Taboola CEO and founder Adam Singolda. “They have been a true partner since 2014 and have shown they are very leaned in to continue to make NDTV a top news destination. What sets NDTV apart is a truly holistic approach to growth, which uses nearly every one of our publisher offerings to keep readers engaged and spending more time with them. We look forward to helping them grow over the next 10 years.”

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