NDTV awarded as India's most trusted brand; Dr Prannoy Roy falicitated with Lal Bahadur Shastri National Award

NDTV awarded as India's most trusted brand; Dr Prannoy Roy falicitated with Lal Bahadur Shastri National Award

NDTV

MUMBAI: 2015-2016 has truly been a golden year for NDTV in more ways than one with NDTV being awarded India’s most trusted brand across all television in India for the 3rd year in a row, based on Trust Research Advisory's Brand Trust Report, India Study.  NDTV co-founder and executive co-chairperson Dr Prannoy Roy received the prestigious Lal Bahadur Shastri National Award for excellence in public administration, academics and management 2015.

Not only has NDTV taken on some major projects and delivered cutting edge work , it has also been a year when they earned several accolades and honours. Spearheading this successful journey has been the NDTV Non Tabloid Campaign.

The NDTV non tabloid campaign was started keeping in mind the basic ethics and principles the organization was founded upon. NDTV kick started this campaign with two promotional videos and then began its incredible journey. The campaign resonated with the audience as it reflected upon aspects responsible in everything that is going wrong with media nowadays. It focused on how the biggest threat to Indian television is tabloid news and that it needs to be stopped.

The promo went on to win several awards including two world golds at the New York festival International TV and film awards where it beat entries from 52 countries. At the Goa Fest, one of the most coveted advertising awards in the country, it was the only campaign to win the Broadcasters Abby Award.

NDTV's The Buck Stops Here - Srinagar Floods Coverage was also announced as one of the 8 International Emmy nominees for the 2015 News & Current Affairs categories for its week-long ground reportage and broadcasts on the floods in Jammu and Kashmir. This is the first time that India has been nominated in the News category.

Another feat that NDTV has won significant accolades for is their remarkable documentary on human survival - Operation Everest. This documentary has won the Award of Excellence in Environment Category at Canada International Film Festival 2016; the Best Documentary (Jury) Award at 6th Dada Saheb Phalke Film Festival 2016 and also won the Mumbai Press Club’s RedInk Excellence in Sports Journalism Award 2016

NDTV’s Editors, Anchors, correspondents and programmes have received many prestigious awards through the year including the Journalist of the Year: Ravish Kumar (NDTV India) Red Ink Awards ; National Award for Outstanding Efforts in Communication in the Electronic Medium - Pallava Bagla, NDTV (Ministry of Science and Technology, GOI) with Best News Website for NDTV.com. (IAMAI Awards 2015); Best Film Critic- Prashant Shishodia – NDTV India (Dada Saheb Phalke Film Foundation Award).