NBF writes to I&B minister Anurag Thakur regarding landing page issue

The use of landing pages to alter viewership data is a ‘restrictive trade practice’.

Mumbai: The News Broadcasters Federation (NBF) has written a letter to the union minister of information and broadcasting Anurag Thakur on the issue of landing pages. The landing page is the first channel that the viewer sees when anyone turns on the set-top box.

The letter is signed by NBF founding president Arnab Goswami and secretary-general Jai Krishna.

NBF has asked the I&B ministry to address the issue of the landing page being measured by the viewership rating agency Broadcast Audience Research Council (Barc) as ‘true viewership’, thereby skewing the final data.

In its letter, NBF argues that the use of landing pages to alter viewership data is a ‘restrictive trade practice’ leading the way for monopolies to be formed in the news media industry.

Read Also: Why Barc’s landing page viewership measurement is worrying TV9’s Barun Das

It claims, “The brazen use of landing pages, bought at a price, to artificially amplify viewership data of certain channels gives channels with deep pockets an anti-competitive advantage. It is shocking that some news channels today get 84 per cent of their viewership from just two states in India, because of landing pages.”

The letter puts the onus of resolving the landing page issue on Barc stating that the TV audience measurement firm can exclude landing page data from viewership estimates.

The letter further reads, “In the past, Barc had included unfiltered outliers data from the landing page for its rating data, but had later decided to exclude it from viewership. Therefore, it is clear that Barc has both the ability and the precedent of filtering out landing page data while calculating viewership, but is still not doing so. In fact, in the past, Barc had itself termed the use of landing pages as a "false exaggeration of viewership."

The letter appeals to the I&B minister to intervene in the matter.“The NBF is fully committed to working with the Ministry and all stakeholders across the board to address the issue collectively and reach a solution,” the letter concludes.

Latest Reads
‘Coke Studio Bharat’ celebrates the new voice of India

After the overwhelming success of Coke Studio globally, Coca-Cola announced the launch of Coke Studio Bharat in Mumbai. The season is an amalgamation of over 50 artists from across the country who have come together to create over 10 memorable tracks celebrating the roots of Bharat.

Television TV Channels Music and Youth
Barc Wk 4' 23: Star Plus tops in all India market

Broadcast Audience Research Council (Barc) India has released currency data for the fourth week, i.e., 21 January to 27 January. As per data for the all-India 2+ target group, Star Plus is the most watched channel in India with an average minute audience (AMA) of 2493.81 (000) AMA.

Television TV Channels Viewership
ZEE presents adclub’s 'M.Ad Quiz'

Zee announces the advertising club's M.Ad Quiz, in association with Brand Equity will be held on 3 February 2023 at Jade Sky, Worli, Mumbai, for the participating teams.

Television TV Channels GECs
Shemaroo Entertainment announces series of key appointments to strengthen its leadership team

Shemaroo Entertainment, India’s leading media and entertainment powerhouse in India, has made key leadership appointments in Human Resource, Domestic and International Syndication Business and their Digital Video Business.

Television TV Channels People
Union Budget: India TV to host "Samvad Budget Conclave 2023"

India TV, the nation’s leading Hindi news channel, is organising a daylong "Samvad Budget Conclave 2023" on 3 February in New Delhi.

Television TV Channels News Broadcasting
Media Mogul Uday Shankar officially launches Upendrra Rai’s Bharat Express

Mumbai: Media veteran Uday Shankar has officially launched Upendrra Rai’s highly anticipated national Hindi news channel, Bharat Express amidst much fanfare at a dazzling ceremony organised at Hotel Andaz by Hyatt in New Delhi on 1 February 2023.

Television TV Channels News Broadcasting
CNBC-TV18 brings Union Budget show ‘Budget Verdict’

CNBC-TV18 is set to host the eighth edition of the Budget Verdict on 2 February with the goal of providing viewers with a thorough understanding of the Union Budget 2023-24 and how it affects their lives.

Television TV Channels News Broadcasting
India Today TV stands No 1 on Budget Day

Mumbai: India Today TV not only broke all previous records with a dominant number one position in live YouTube viewership on Budget Day 2023, but also emerged as the channel with the most concurrent users across Hindi, English, and Business TV news channels on YouTube, outperforming even...

Television TV Channels News Broadcasting
Zee Cine Awards 2023 gives a sneak peek into its exciting lineup of performers

Mumbai:Zee Entertainment Enterprises Ltd. (ZEEL), India’s television, media and entertainment conglomerate, brings back the biggest celebration of Bollywood  Zee Cine Awards a show that celebrates cinema and the true spirit of heroism embodied in larger than life performances and  entertainment....

Television TV Shows Awards