Television

Moneycontrol becomes India’s top financial news destination: Comscore report

Surpassed other runners in unique visitors, average time spent and other key traffic parameters.

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Mumbai: Online news platform Moneycontrol has yet again secured the position of top financial news destination, beating its closest competitors, according to Comscore Multiplatform report for February 2022. It has surpassed other runners in unique visitors (UVs), average time spent and other key traffic parameters to consolidate and strengthen its position as India’s "most trusted and credible financial news platform," stated the data.

Moneycontrol has not only experienced a significant and steady increase in visitors each month but has also seen a consistent increase in the average time spent on the page. According to the data, Moneycontrol's unique visitors of 42.39 million have surpassed ET’s (41.65 million). Its total views of 378 million are 97 per cent more than ET’s (192 million). The total time spent (total minutes in Comscore) of 1,382 minutes is 329 percent more than ET’s (322). The platform’s average minutes per visitor on the page is 32.6 minutes, which is 323 percent more than ET’s (7.7).

Earlier in February, Moneycontrol had broken all digital traffic records on Budget Day as audiences from across India visited its specially designed microsite for minute-by-minute real-time updates.

“The data testify that readers seek valuable market and business news, and increasingly reach Moneycontrol for the most credible and real-time news updates," said a Moneycontrol spokesperson in a statement. "The destination of choice remains the same, whether it is coverage of market uncertainty, timely newsbreaks, comprehensive analysis, or sharp commentary. Moneycontrol’s clear and compelling journalism through varied formats of digital journalism such as live blogs, videos, podcasts and agenda-setting opinion articles on a raft of topics, caters to the needs of a larger discerning audience base, who remain loyal to the brand, and we thank them for the faith.”

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