MUMBAI: The Collegium of Presidents of the International Advertising Association (IAA), India Chapter, have unanimously conferred the prestigious ‘IAA News Anchor of the Year Award’ to Mirror NOW’s Executive Editor, Faye D’Souza for her exemplary contribution to journalism and being the voice of India’s everyday issues. The award was presented to her at a glittering ceremony at the annual IAA Leadership Awards 2018 event on July 27 held at the St. Regis Hotel in Mumbai.

Committed to the channel’s purpose of ‘You First’, the award honours Faye’s zeal for fiercely pursuing pertinent issues and championing causes on subjects like civic issues, corruption, women’s safety, political opportunism, price inflations, urban development, which has resulted in impact stories, improving citizen’s lives. Mirror Now has scaled new heights by moving away from the conventions of news television and prime-time viewing to refocus on issues that really matter to the common man.

Speaking on this citation Faye D’Souza says, “I am extremely honoured and humbled to receive this recognition and would like to thank the IAA committee for recognising our efforts at Mirror NOW. As a channel, we have always been a step ahead in addressing topics that affect the common man and I’m glad our efforts have yielded overwhelming results. This award provides a fresh infusion of vigour and wisdom to keep the Mirror NOW flag flying high, as we continue to initiate more conversations and bring about a change in people’s lives.”

Ramesh Narayan, President, International Advertising Association (IAA), India Chapter says, “The collegium of past presidents was unanimous and rather quick in their choice of Faye D'Souza as IAA Anchor of the Year. This is an honour given to someone who has really stood out for some exceptional work in the year that was. Faye has been not just outspoken, but has ensured that local, and not just national issues have been highlighted and followed up doggedly. I personally believe she has done us all a great service”.

IAA Leadership Awards honours individuals from the fields of marketing, advertising and media who have made enormous professional contributions and delivered success to their companies.