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MIB gives an extension to broadcasters on TV rating committee's report

The ministry has sought broadcasters’ comments by 30 November.

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Mumbai: The ministry of information and broadcasting (MIB) has granted an extension on the deadline seeking comments from broadcasters on the report on ‘Guidelines for TV Rating Agencies in India’ till 30 November.

Major broadcasting associations including the Indian Broadcasting and Digital Foundation (IBDF), News Broadcasters Association (NBA), and News Broadcasters Federation (NBF) have received the report.

The MIB had reached out to broadcasters earlier in the month seeking their comments by 17 November on the report. The report was submitted by a committee instituted by MIB on 4 November 2020 and led by Prasar Bharati chief executive officer Shashi Shekhar Vempati. The committee submitted its 39-page report in January.

Govt committee seeks to set up a specialised regulator for media ratings in India

The comprehensive report highlights 20 recommendations of the committee to restore faith in the integrity of the TV rating system in India. The committee was formed in response to the TRP scam that broke out in October last year where three TV channels were named by Mumbai Police for allegedly tampering with rating data.

As reported previously by Indiantelevision.com, the recommendations made by the committee in their report were aimed towards strengthening corporate governance at Broadcast Audience Research Council (Barc) India which is the premier TV audience measurement company in the country. There were also recommendations pertaining to the technical aspects of the TV measurement system like the use of return-path data (RPD), instituting a regulatory mechanism for media rating agencies, adopting an open data ecosystem, and moving towards hybrid audience measurement.

The four-member committee included IIT Kanpur professor of the statistics department of mathematics and statistics Dr Shalabh, C-DOT executive director Dr Rajkumar Upadhyay and Decision Sciences Centre for Public Policy professor Pulak Ghosh.

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