Television

×

×

LCN issue: TRAI mandate a victory for us, says NBA

MUMBAI: Ashish Bagga, President, News Broadcasters Association (NBA) stated that in a major victory for the News Broadcasters Association (NBA), the Telecom Regulatory Authority of India (TRAI) has issued a mandate against Multi System Operators (MSOs) regarding usage of multiple LCNs. This mandate was released within two weeks by TRAI on representations made by NBA.

NBA had filed a complaint with TRAI against unethical distribution practices adopted by a new entrant in the English news genre: Republic TV, to boost its Rating Points (TVTs). NBA had also appealed to BARC not to release data for the English general news category for Week 19, 2017 as the rating was corrupted due to unfair distribution tactics. Consequently, major English news Channels who are also members of the NBA had opted out of the measuring system to protect themselves from being measured in a non-level playing field and had clarified that they would return only after the unethical practices had been stopped.

After a series of discussions and complaints to BARC and TRAI, the English news broadcasters have resumed their Watermark last Friday night subjecting themselves to ongoing measurements as they were sufficiently satisfied that due to TRAI's intervention the malpractices were discontinued. This was confirmed by most MSOs.

Bagga stated that the NBA’s stance today stands vindicated. Not only had TRAI released this important mandate, it had also aggressively followed up with MSOs about putting a stop to malpractices. The NBA is grateful to the TRAI for taking swift measures to stop malpractices. TRAI in its recent mandate to the Multiple System Operators (MSOs), also emphasized on ensuring that all channels falling in a particular genre appear in its (MSO’s) network’s electronic programming guide (EPG) under that genre, to make services more consumer friendly.

As a result of TRAI’s mandate and action, the rating of Republic TV have gone down by over 50% after the malpractice was discontinued. This drop in rating brings Republic TV closer to realistic levels of weekly reach of general English news channels which is an average of 0.6 to 0.8 million.

Bagga stated that this would not have been possible without the timely intervention of TRAI on NBA's complaints.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/nitin.jpg?itok=zg6LOcZF
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kidz.jpg?itok=M_O_RsT1
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/prive.jpg?itok=X-VDYHWK
&PrivéHD celebrates two years of nuanced cinema with a special line-up of never-seen-before movies on Indian television

MUMBAI: To new emotions, new revelations, new stories and to the new beginnings! It’s celebrations galore as &PrivéHD, the premium destination for nuanced cinema, enters its third year of showcasing stories that go beyond the obvious. To commemorate this momentous occasion and the start of a...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/jiggy.jpg?itok=K91AjITB
Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kairali.jpg?itok=9DbRJlOu
BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/kamdev_0.jpg?itok=6tpzCBs7
Hungama’s latest Marathi original show, ‘Shree Kaamdev Prasanna’ crosses 43 lakh episodic views in 30 days

MUMBAI: Shree Kaamdev Prasanna, the latest Marathi original show by Hungama, India’s leading digital entertainment company, has garnered more than 43 lakh episodic views in 30 days since its release on 8th August 2019. Released in Marathi and Hindi, the show stars Maharashtra’s King of Comedy, Bhau...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/zee.jpg?itok=iqbIjMzx
Golden Star Ganesh to make a special guest appearance on this weekend’s episode of Comedy Khiladigalu Season 3

MUMBAI: The recently launched Comedy Khiladigalu Season 3, a show that outperformed as the best weekend best is hosted by Master Anand, who has charmed families across Karnataka. As the host of Comedy Khiladigalu, Master Anand will bring the perfect mix of entertainment to the show with his...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/star-sports.jpg?itok=7RASZT7h
“Balla Ram & Ball-Adams” make their debut on Star Sports

MUMBAI: Star Sports – India’s leading sports broadcaster is constantly striving to find innovative and creative ways to bring sports closer to its wide gamut of viewers. Breaking away from the norm, Star Sports introduced animated storytelling with a bat and ball as humanized characters that help...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/shemaroo.jpg?itok=hGtP1zM8
ShemarooMe partners with CloudWalker Smart TV in a bid to offer viewers with highest quality entertainment

MUMBAI: ShemarooMe, one-stop destination for Bollywood films, classic cinema, regional movies, devotional and kids’ content has partnered with a leading online Smart TV brand - CloudWalker. This association will help in engaging with viewers who are looking for a varied content bouquet across...

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories