NEW DELHI: The Hindu Group Publishing, which owns The Hindu, The Hindu BusinessLine, Frontline, and Sportstar, has appointed Krishna Prasad as the group editorial officer. Prasad is the former editor-in-chief of Outlook magazine, and former editor of Vijay Times, a Times of India publication. 

In a career that spans over 35 years, Prasad has taught journalism on three continents. A member of the Press Council of India, he was one of the earliest mainstream journalists who switched to digital journalism. 

The veteran journalist is also known for having exposed match-fixing in Indian cricket along with Cobrapost founder Aniruddha Bahal. American political commentator and author Thomas Friedman, during his visit to India in 2004, had called Prasad ''one of the brightest young journalists in India.'' 

"Krishna Prasad as group editorial officer will play a guiding role on content management and strategy across all the publications, working with the editors of the various publications, digital editors, and the business and technical teams to drive THG’s digital transformation,” said The Hindu Group chairperson Malini Parthasarathy. “He will help situate content optimally across publications and ensure synergy between our product offerings. We are confident that he will help us not only build greater synergy in our content offerings but help us raise the bar in building high-quality journalism and widen our digital imagination."

Prasad said, "For 143 years, The Hindu has been India’s most trusted newspaper, respected the world over for its independence, credibility and authority. It is a real honour to be tasked with shaping its direction for the digital age while keeping journalism front and centre. I look forward to working closely with the group’s editors and journalists, business and technical teams, to future-proof the institution’s awesome legacy."