Television

Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

There was a 33 per cent drop in the tally of advertisers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/13/tv.jpg?itok=yeX2F51R

NEW DELHI: While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months. While the overall Kannada market witnessed a dip of close to 72 per cent, compared to April-June 2019, when the overall ad spends were Rs 145 crore, news genre maintained a steady hold on advertising revenues, data in the possession of Indiantelevision.com reveals. 

The Media Ant co-founder Sameer Choudhry tells Indiantelevision.com that the news genre witnessed an increase of about 10 per cent during the lockdown period. 

Sharing an in-depth data, Vizeum Chennai associate general manager R Kumaran revealed that as compared to the same period in 2019, the ad revenues for Kannada news channels grew 18 per cent in April’20, 20 per cent in May’20, and 15 per cent in June’20. 

mPlan CEO Parag Masteh attributes this growth to the increased news consumption in the state during the lockdown. He shares with us, “The audience in the state of Karnataka is more educated and even before Covid2019, the viewership on news channels used to give tough competition to other genres including the GEC. The number accelerated more in the Covid2019 times as the need for information grew more.”

As per BARC+Nielsen weekly report on consumption trend during the lockdown, in week 20 (starting May 16), the growth in viewing minutes for Kannada news channels was a whopping 148 per cent. 

While the ad revenues were scaling up for news channels during the past three months, as per TAM AdEx data, apart from Kasthuri News 24, which recorded a 15 per cent increase in the count of advertisers too, none of the other news channels witnessed positive growth. Overall, there was a 33 per cent drop in the tally of advertisers. 

However, during the Covid2019 period, the numbers kept growing month-on-month. While comparing the count of advertisers in June’20 and April’20, TAM AdEx witnessed a 19 per cent growth, reveals the TAM AdEx data. 

Masteh states that these numbers will continue to grow if the Covid2019 numbers stay on the lower margin in the state during the coming months. “However, with GECs slowly claiming their stake back, we can witness slight dips in the ad revenues on news channels, but the growth will remain upward if the pandemic remains contained.” 

Kumaran adds, “In Karnataka, retail clients have started spending from June onwards compared to pre-Covid2019 on TV (across genre) followed slowly by other regional/national clients. If continues in July–Aug, Karnataka market will see more ad spend if relaxation continues. The upcoming festive season of Dussehra and Diwali will expectedly revive the overall industry.” 
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748936605.jpg?itok=iW9S7t2E
PTC Punjabi launches new show 'Jurm Te Jazbaat'

Mumbai: Embarking a new genre of entertainment for the audience, PTC Network will now make another stellar addition with the new crime thriller show "Jurm Te Jazbaa."  This is the first crime fiction show on PTC Network which is set to be premiered on 27 September at 9:30 p.m only on PTC Punjabi....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632744257167.jpg?itok=OoOdL2al
&TV set to bring new show 'Mauka-E-Vardaat: Operation Vijay'

Mumbai: &TV is set to bring a new crime show titled "Mauka-E-Vardaat: Operation Vijay" on Monday at 7 p.m.  The show is the new edition of its popular series "Mauka-E-Vardaat" featuring stories of fantasy supervillains and how 'Operation Vijay' - a special task force comprising the sharpest and...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632740667326.jpg?itok=cAuvbb71
Mirchi launches new show 'Sunday Suspense Hindi'

Mumbai: Music and entertainment company Mirchi has launched its new show "Mirchi Sunday Suspense Hindi." The radio show presents dramatic readings from Indian literature across suspense, crime, horror genres and it airs every Sunday between 3 p.m and 4 p.m on Radio Mirchi.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632739368400.jpg?itok=J1KdTeru
Rajat Sharma elected as president of NBDA

Mumbai: The News Broadcasters and Digital Association (NBDA) has elected Rajat Sharma as president at a meeting held on Monday. The board also elected ABP Network chief executive officer Avinash Pandey as vice president and Times Network managing director and chief executive officer MK Anand as...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632729620834.jpg?itok=-kHxXqps
Rahul Gangwani named editor-in-chief of Lifestyle Asia India

Mumbai: International media company Burda Media on Monday named Rahul Gangwani as editor-in-chief for Lifestyle Asia India. In this role, Gangwani will oversee the Lifestyle Asia’s editorial team, developing the brand’s editorial strategy and spearheading the rollout of new brand campaigns and...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632728807683.jpg?itok=l_2DYoWW
News18 Lokmat impact on the roads of Maharashtra

Mumbai: News18 Network has always been at forefront of highlighting key issues that echo the voice of the common man and engage all the necessary stakeholders to encourage development and progress. Continuing this commitment to spearheading issues of the common man and bringing it to the notice of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632723680105.jpg?itok=CMLO7Vza
Sandeep Dahiya moves on from Times Group

Mumbai: Times Lifestyle Enterprise CEO and Bennett Coleman and Co Ltd (Times Group) director of brand extension Sandeep Dahiya has decided to move on from the organisation. According to a statement, he will continue to be with the group till mid-November, for a smooth transition. Dahiya spent eight...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632577716267.jpg?itok=kHtUEapn
Sun TV regains top spot in week 37: Barc

Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The Tamil GEC clocked 2722.56 weekly AMAs in week 37 (11 September to 17 September). The figure for week 36 when it was at the third position stood at 2789...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632561599690_0.jpg?itok=81R7VGKd
Disney Kids Network bags 12 awards at Promax India 21

Mumbai: The Disney Kids Network in India won 12 awards at the recently concluded Promax 21 held on 24 September.  The media network secured eight gold and four silver across various categories including for the interactive DIY show, "Disney Imagine That."

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required