MUMBAI: European network Television Entertainment Reality Network (TERN) has joined hands with India's iTV Network to launch Insight, a UHD (ultra-high definition) factual entertainment channel.

The new linear and non-linear channel will feature content, co-created alongside global production houses, including Zodiak Media, Off the Fence and Strix Television. The launch was announced at MIPCOM and the channel is slated to reach around 60 million homes in Europe and India.

Apart from iTV Network, TERN has inked partnerships with SES, Tricolor and United4All for the channel’s launch.

Insight offers opportunities for viewers to interact with the programmes, exploring and experiencing the action further. 

TERN CEO Mariam Zamaray said, “With viewers increasingly watching content on multiple devices, broadcasters and advertisers must continually find new ways to connect with viewers. In response, Insight goes beyond simple viewer interaction to incentivize and reward audience engagement.  By putting viewers at the centre of the action, we believe broadcasters and advertisers now have more opportunities to attract and retain audiences.”

“Insight is at the forefront of the UHD movement. We are investing in creative, cost-effective and innovative ways to produce the best UHD content. We’re excited about the possibilities that INSIGHT brings. Not only are we giving advertisers more opportunities to engage with audiences, we’re also empowering viewers to shape the programs they watch,” he added.

By shooting and broadcasting in UHD, viewers experience pixel-perfect image clarity – the sharpest, richest picture, supported by the very latest technology. Original factual entertainment shows like Spartan X (Strix), On The Run (Zodiak Media), Dracula (Strix) and 7 Days (KIEM) are shot at a standard-setting 50 frames per second.