Television

Industry leaders foretell the future

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/12/ficci-frames.jpg?itok=Ads3Qxd0

MUMBAI: The 15th edition of FICCI FRAMES witnessed a panel on ‘Television 3.1 Era’, where thought leaders discussed the future of the broadcast industry in terms of content, marketing and distribution in an era of convergence and multi-platform delivery mechanisms.  

The panel was constituted by Celestial Tiger Entertainment CEO Todd Miller, Reliance Broadcast CEO Tarun Katial, NDTV Group CEO Vikram Chandra, MSO Alliance president Ashok Mansukhani, TV France International executive director Mathieu Bejot and Zee Entertainment chief content and creative officer Bharat Kumar Ranga.

Having been there in the cable industry for nearly two decades, Mansukhani said there was a need for the industry to start providing content at a time of the viewer’s choice, at a price of the viewer’s choice, and in a manner of the viewer’s choice. “The young generation watches television on the iPhone or iPad. There is one big change that needs to come in the entire industry, which is to start addressing the young consumer in terms of his/her technological needs, content needs and legal rights to access content in whichever way they want to,” he said.

Chandra said, “Years ago, we used to say that TV as we knew it will be gone forever. That trend is going to accelerate and linked to that is the crashing of price point of smart phone devices. We have to be prepared to change the way we are viewing our own models.”

He said monetization is a challenge because online in India is still not at a stage it is in say the US though it will get there.

According to Ranga, “We must not remain an India-based multi-national company, but we need to become a meta-national company. Every market in India, whether it is Tamil Nadu or Karnataka, we have to look at each market individually, closely, and work on it. The moment we do that, we will be able to call ourselves a meta-national company. That is a big change.”

Ranga further said that the understanding between the network and the consumer is all important. “Finally, consumer-ish understanding is important as compared to market-ish understanding,” he said and added that the first two things would add up to the value of off-screen talent going up and that would take India ahead.

Miller opined that while multi-screen content viewing would become fundamental in India in the next ten to fifteen years, it was a long road ahead. “TV viewing will still be the primary medium. So in India, HD is the thing and has a lot of room to grow,” he said.

On his part, Katial said, “India has to see content as the central issue. In this area, India is very much ahead of some other countries where companies are providing content specifically for digital or TV. India however does broadcast quality content for digital.”

Mansukhani drew attention to the fact that the youth will probably want to view more niche television. “There is a lot of international content that has to be made available. Also, regional content has to be customized. The value of local content cannot be ignored. A little more money for a little more valuable content can lead to better changes in the way we watch television,” he concluded.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/flix.jpg?itok=eeMkU6nq
&flix to premiere Slender Man on Nov17

MUMBAI: &flix, home for the biggest Hollywood hits, brings a spooky story of a group of college students who face the exasperation of a demon summoned by them. “Flix First Premiere” is back with Slender Man on November 17, 2019, at 1PM and 9PM. Directed by Sylvain White, the movie stars...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/tata.jpg?itok=6uqAZbWe
Tata Aia Life insurance & republic media network partner for “Rakshakaran Hero” initiative

MUMBAI: More than 950 million people do not have Life Insurance. Further for every Rs. 100 of protection/insurance required only Rs. 8 has been invested, thus, leading to a “protection gap” of 92%. With Protection as the main purpose Tata AIA Life Insurance has launched Rakshakaran Hero initiative...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/b4u.jpg?itok=6mtPxkzl
B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke” WTP receives a grand opening

MUMBAI: B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke”World Television Premiere receives an overwhelming response. Based on Chhathi Mata, the movie was conceptualized and produced by B4U’s team &had the World Television Premiere on 2nd November, 2019. This was on the occasion of Chhath, a popular...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/cnbc18.jpg?itok=1_HMd6h3
CNBC-TV18 celebrates 20th anniversary

MUMBAI: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/all.jpg?itok=xW0FDV_o
Peppa Pig's first-ever performance 'Peppa Pig Musical' rolled-out in Mumbai on Children's Day

They have been winning millions of hearts across the globe with their ‘Oink Oink’ and cuteness quotient. And now the loveable, cheeky little piggy, Peppa Pig, one of the most charming animated characters, is all set to take over India with their first ever musical on the occasion of Children’s Day.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/Balaji-Telefilms.jpg?itok=uslHFPeq
Production rakes in numbers for Balaji Telefilms; Alt Balaji numbers up

One of the most successful television content production houses in India, the Shobha Kapoor and Ektaa Kapoor-led Balaji Telefilms Ltd (Balaji) reported more than double standalone profit after tax or PAT (up 117.6 percent) y-o-y for the quarter ended 30 September 2019 (Q2 2019, quarter or period...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/barc.jpg?itok=_U4jurfV
BARC week 45: No changes in South GEC space

In week 45 of BARC India ratings, no changes were observed in Malayalam, Kannada, Telugu and Tamil. In Bangla, Bhojpuri, Gujarati and Marathi genres. But the pecking order of the top five channel has seen slight changes.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/kbc.jpg?itok=GBC6vE3l
BARC week 45: SET slips to third position in urban market

MUMBAI: Sony Pictures Network's leading Hindi GEC-Sony Entertainment Television has slipped down to the third position in week 45 of BARC India ratings. Last week the channel was observed in the second position. Sister GEC Sony SAB continued to hold the leading position in urban market and pay...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/mona.jpg?itok=M7q1L_ZA
ABP News Network names Mona Jain as chief revenue officer

MUMBAI: Mona Jain, a veteran media professional with nearly two decades of experience, has joined ABP News Network as the company’s chief revenue officer. She will be responsible for the organisation’s revenue efforts across ANN channels, live events and digital platforms. Jain comes to ANN with a...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories