Television

I&B ministry forms Joint Working Group for audience measurement sampling

The group to be led by Prasar Bharati CEO will have representatives from DTH, BIS, Barc, and MeITY

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/12/img_12012022_175206_800_x_800_pixel.jpg?itok=39QiVkyk

Mumbai: The ministry of information and broadcasting (MIB) has formed a Joint Working Group to formulate a mandate for exploring data capturing capabilities in Set Top Boxes (STBs) for audience measurement sampling.

With Prasar Bharti CEO Shashi Shekhar Vempati as the chairman and DTH association president Harit Nagpal as a member, the joint working group will have one representative each from MeitY, BIS, Barc India, and AIDCF. It will submit its report to the I&B ministry within the next four months.

The current guidelines for the TV Rating Agencies prescribe the use of panel homes, drawn by establishment survey and representative of the TV viewing population, for carrying out the Audience measurement. However, the latest recommendations from the Telecom Regulatory Authority of India (Trai) and TRP committee headed by Prasar Bharati CEO suggested combining traditional sample-based statistical approaches with big data approaches like Return Path Data in STBS.

The new working group has been entrusted to study different aspects of the data capturing including Return Path Data (RPD) in the context of the audience measurement, international practices, and security of the viewership data. “It will also study successful global best practices in RPD, like that of Canada, the models undertaken by Barc India and other independent experiments by DTH operators and other relevant stakeholders,” said the ministry on Wednesday.

The Group will specify minimum standards for RPD capable STBS, SOPs for certification and audit of the same, and specify common protocols, data standards, and modifications to current rating methodology so that data from RpD capable STBS could be integrated into the current TV ratings system.

Additionally, it will specify minimum standards for any smartphone-based Apps to augment the above proposed RPD system for integration into the current TV ratings.

-Specify SOPs for certification and audit of the same.

-Evolve a consensus for how such different data sets including RpD/ smartphone-based data collection will be priced/ costs shared within the framework of the TV ratings system.

-Specify consent-based privacy framework to govern all such data collection and use within TV ratings.

-Establish timelines for rollout of above with a clear roadmap to guide all stakeholders while laying out points of responsibility for the same. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_160525_800_x_800_pixel.jpg?itok=XcmbjCCl
BBC Studios strengthens digital news team with new appointments

Mumbai: BBC Studios has announced a number of new roles aimed at further bolstering its digital news team. As a part of this expansion, News Corp SVP and global head of product Jennie Baird is brought on board to a newly created position of EVP and MD of digital news and streaming. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/voot.jpg?itok=RLt4Jl3z
VooT Kids brings new animation series ‘Blazing Team’ to India

Mumbai: The new high-octane superhero series "Blazing Team: Masters of Yo Kwon Do" went live on Voot Kids with 20 new episodes in English and Hindi, and a ‘watch and win’ contest on 26 January. The boy-skewed animation offering for pre-teen audiences, produced by China-based Alpha Group and...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/visnory-award.jpg?itok=ECBFNIbQ
Governance Now to honour achievers with Visionary Awards 2021

Governance Now, a platform for analysis of public policy and governance from the house of Sri Adhikari Brothers is all set to present Visionary Awards of 2021 in a virtual webinar to be held on 29 January.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/asianet.jpg?itok=J_A4h3iG
Asianet News rolls out employee stock ownership plan

Mumbai: Asianet News Media and Entertainment has rolled out an employee stock ownership plan (ESOP). The stock option plan will be extended to Asianet’s long-term employees as well as new team members who have displayed exceptional performance, said the statement.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_182523_800_x_800_pixel.jpg?itok=mzAnQ8Jt
HT forays into web 3.0 with NFTs documenting 100 years of Indian history

Mumbai: Hindustan Times has announced its foray into web 3.0 with the launch of Non-Fungible Tokens (NFTs) under the banner of 'HT Timeless Tokens,' which will document India's 100-year-old history as digital art. HT Timeless Tokens will include digitised versions of original historic creatives...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_175731_800_x_800_pixel.jpg?itok=ovz7rEQq
Colors to telecast new fiction show ‘Fanaa: Ishq Mein Marjawaan’

Mumbai: Colors has announced its first fiction offering of 2022 called "Fanaa: Ishq Mein Marjawaan." The show will premiere on 31 January at 10:30 p.m.   Produced by Dipti Kalwani and Karishma Jain, the show features actors Reem Sameer Shaikh, Zain Imam, and Akshit Sukhija.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_175610_800_x_800_pixel.jpg?itok=TWOIFouT
Zee Zest announces new show ‘Safari India’ starting on 31 January

Mumbai: Zee Zest has announced a new show "Safari India" with actor Rannvijay Singha. The show premieres on 31 January on Zee Zest SD and HD channels along with ZeeZest.com. The eight-part series explores some of India’s prominent National Parks to let viewers experience India’s rich biodiversity...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_173535_800_x_800_pixel.jpg?itok=fszNlX3x
News18 UP/Uttarakhand launches elections-special show ‘Shehar Shehar Chunavi Safar’

Mumbai: News18 Uttar Pradesh/Uttarakhand has kick-started an array of disruptive shows under the umbrella programming of 'Mahasangram 2022.' In order to level up the political battle in the poll-bound states and present to the viewers updates from ground zero, the channel has launched a news...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_164856_800_x_800_pixel.jpg?itok=bdWUEZP4
Times Now Navbharat to air docu-series ‘Kahani Navbharat Ki’

Mumbai: Times Now Navbharat has announced a documentary series "Kahani Navbharat Ki," which chronicles the stories of India’s 75 years. The series will air from 30 January every Sunday at 8 p.m on Times Now Navbharat SD and HD channels.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required