Television

Huawei extends commercial partnership with CNN

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/03/Untitled-12.jpg?itok=exKT1gLa

MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627727872873.jpg?itok=Kzhr4-eg
ABP Group ropes in 82.5 Communications for launch of ABP Desam

Mumbai: ABP Group has partnered with 82.5 Communications for the launch of its regional news platform ABP Desam in two Indian states - Telangana and Andhra Pradesh. The agency's Bengaluru office will handle the business. The launch campaign of ABP Desam is based on the central insight that...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/nickelodeon.jpg?itok=rw3gE8nC
Nickelodeon to launch month-long campaign celebrating friendship day

Mumbai: Kids entertainment channel Nickelodeon has come up with an initiative #ToastYourDost to celebrate Friendship Day. Represented by Nick toons, the campaign will give its young viewers a chance to celebrate the entire month of August as an ode to friendship with banter between friends, and a...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/zee.jpg?itok=FWyLsL1X
Zee Media Corp revenue rises 28.8 % to Rs 170 crore in Q1

Zee Media Corporation's operational revenue was up 28.8 per cent to Rs 170.18 crore for the quarter ended in June 2021 as against Rs 132.14 crore in the corresponding period of the previous fiscal.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/indvssri.jpg?itok=lin_qEWU
Team India gets a boost of confidence after easy ODI win

The Indian cricket team gets a boost of confidence after winning with seven wickets with 13 overs to spare in their first match against Sri Lanka on 18 July at the R Premadasa Stadium. Shikhar Dhawan’s esteem resonates with the rest of the squad, even declaring that they have a great chance at...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/zee.jpg?itok=UZx2JzD0
ZEE TV announces launch of 'Zee Comedy Show'

Mumbai: ZEE TV on Friday announced the launch of its brand new reality show called ‘Zee Comedy Show’. Premiering on 31 July, the show will be aired every Saturday & Sunday at 10 pm. The show will feature some of the country’s best comedians and artists such as Ali Asgar, Chitrashi Rawat, Punit...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627628345065.jpg?itok=igmQSLZ4
Times Now Navbharat HD all set to launch on 1 Aug

Mumbai: Times Network's Hindi news channel - Times Now Navabharat HD is all set to launch on 1 August. With its positioning ‘Ab Badlega Bharat, Banega Navbharat’, the channel will attempt to be the new voice propelling change through an inclusive movement for a new India, and champion a unique...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627625457473.jpg?itok=luMfhhTV
ABP Network launches Telugu digital platform ‘ABP Desam’

Mumbai: ABP Network has forayed into the Andhra Pradesh and Telangana market with the launch of its new digital platform, ABP Desam. It is the eighth regional language digital portal from the house of ABP Network. With this new offering, the media conglomerate aims to strengthen its push for local...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/epic.jpg?itok=ZUjlxmtk
Bomanbridge Media strikes global distribution partnership with IN10 Media Network

Mumbai : Singapore-based content distribution and production company Bomanbridge Media has signed a global distribution partnership with the Indian infotainment channel EPIC, from the house of the IN10 Media Network which has businesses in broadcast, digital, and production under its umbrella.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/kanni.jpg?itok=RErRD6aC
Colors Tamil announces new comedy show with Robo Shankar

Mumbai: Regional GEC Colors Tamil, on Wednesday, announced the launch of a new spoof comedy, 'Kanni Theevu Ullasa Ulagam 2.0'. The one-hour show premieres on 1 August, Sunday, at 7 pm.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required