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Hindi News most benefited genre in Chrome DM week 47

Hindi News most benefited genre in Chrome DM week 47

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MUMBAI: With a growth of 1.55 per cent, the Hindi News genre in HSM excluding less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 47 of Chrome Data Analytics and Media.

DD News garnered the highest OTS in Hindi News genre with 99.8 per cent.

The English Gec genre stands in second position in the gainers list of OTS with 1.05 per cent; Colors Infinity gained the highest OTS with 59.1 per cent growth in 6 metros market, followed by Kids genre coming in third in the gainers list of OTS with 0.27 per cent in All India 1 Lakh+ market. Nickelodeon gained the highest OTS in the Kids genre with 90.6 per cent.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

The fourth position in the gainer’s list of OTS was grabbed by Infotainment in All India 1 Lakh+ market with 0.07 per cent. History TV 18 raked in the highest OTS in the Infotainment genre with 90.7 per cent. Music genre stood at fifth position in HSM excluding less than 1L-market with 0.06 per cent by 9X Jalwa gaining the highest OTS with 94.3 per cent.

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