Hindi news genre witnesses unprecedented growth during general elections

Aaj Tak and India TV were the major gainers during the period.

MUMBAI: India’s general election threw up some surprising results after a hotly contest campaign. While there was a general consensus about Bharatiya Janata Party emerging as the single largest party, the sheer scale of its win surprised even some of the party’s loyal supporters. The fascinating festival of democracy kept the Indian audiences glued right through the election season.

The biggest beneficiary of that was the Hindi news genre which witnessed growth across TG cuts. India Today Group’s flagship Hindi news channel Aaj Tak won the viewership sweepstakes rather handsomely, topping all the charts during the season. Other major broadcasters that fared extremely well were ABP News and India TV.

In terms of average daily impressions, Aaj Tak and India TV dominated across most age groups.

The Hindi news genre also saw growth across zones. The overall growth of the category was 381 per cent during the period.

Three news channels made it to the top 10 channel list across genres on Counting Day. Aaj Tak stood first in rankings with ABP News and India TV grabbing the second and third slots respectively.

Hindi news also witnessed growth across and time bands with Aaj Tak being the big gainer. While Republic Bharat in rural as well as during non-prime time, India TV was strong in urban areas and during prime-time slot.

During the telecast of all the marquee events like PM Modi’s Varanasi road show, Priyanka Gandhi Vadra’s boat yatra and manifesto launches, Aaj Tak and India TV were ahead of their competition retaining the first and second positions respectively on most occasions.

Now that the dust has settled down on the Indian election, we can say with certainty that there were two clear winners – PM Modi and India’s Hindi news channels.

Interestingly, the English news category grew by 486 per cent during the election season in megacities.

During election counting week English News genre saw more than 130% growth in megacities with India Today, Republic and Times Now emerging as the top three news channels in the country.

On Counting Day, English News channels beat English GECs, movies and music with India Today, Times and Republic rounding off the top three in the megacities.

Latest Reads
Colors Cineplex to premiere Road Safety World Series on 7 March

MUMBAI: Colors Cineplex and VOOT is all set to bring Unacademy Road Safety Word Series.  The matches will be played in T20 format between India, Australia, Sri Lanka, West Indies, and South Africa starting 7 March to 22 March 2020 in Mumbai, Navi Mumbai and Pune and will stream live on Colors...

Television TV Channels Movie Channels
CNBC-TV18 announces fifteenth edition of India Business Leader Awards

MUMBAI: Network18’s English business news channel CNBC-TV18 is all set to launch the fifteenth edition of India Business Leader Awards (IBLA) under the theme of the event ‘Leaders of Change’. The objective of IBLA is to celebrate the remarkable achievements of the country’s most dynamic business...

Television TV Channels News Broadcasting
Star Sports launches #KhelBolega campaign around IPL 2020

MUMBAI: Amid the heightened social media chatter within fans, Star Sports along with the Board of Cricket Council of India launched Khel Bolega, a television commercial (TVC) ahead of IPL 2020. Khel Bolega indicates that the coming season will clearly end the response to all the chatter (#BolBakar...

Television TV Channels Sports
Mumbai got outdoors at the year's premier festival curated for kids

24th February 2020 Mumbai:  India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia aimed at providing a wholesome experience for toddlers, pre-teens and parents which took place on 22nd and 23rd February 2020 at JioWorld Garden, BKC. The...

Television TV Channels Kids
Jeetega India: ABP News curates special programming for Olympics 2020

MUMBAI: ABP News Network’s Hindi news channel ABP News has launched a special programme ‘Jeetega India’ for Tokyo Olympics 2020. It’s a special show that intends to cover every single aspect of the athletic event. Focusing on to promote sports in India, ‘Jeetega India’ will have a 360-degree...

Television TV Channels News Broadcasting
Zee Cinema to air World Television Premiere of ‘Panipat’ on 29 February

MUMBAI: Known for their commitment towards their ‘Dharm’ and ‘Karm’, the Marathas have been referred to as protectors and not fighters. They were not just ferocious fighters safeguarding their motherland but also ethical warriors with a simple code of honor. Director Ashutosh Gowariker’s magnum...

Television TV Channels Movie Channels
Zee Telugu to launch ‘Trinayani’ on 2 March

MUMBAI: Zee Telugu strengthens its primetime offering with a new fantasy drama Trinayani. An impeccable fiction tale, Trinayani highlights the life of a seer, who can foresee the future and the past. Produced by Annapurna Studios, the epic one-of-its-kind fictional drama will go on-air starting 2...

Television TV Channels Regional
SAT further stays SEBI's impugned order against NDTV till next hearing

MUMBAI: The Securities Appellate Tribunal has further extended the relief to New Delhi Television news channel’s promoters Prannoy Roy and Radhika Roy, against the impugned order of the Securities and Exchange Board of India till next hearing. According to a BSE filing of the NDTV, “The Securities...

Television TV Channels News Broadcasting
Sony Entertainment Television’s India’s Best Dancer to premiere on 29 February

After the roaring success of Super Dancer – a dance reality platform for kids, Sony Entertainment Television will launch India’s Best Dancer, a platform for dancers between the age group of 15 – 30 years on 29 Febraury.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required