Television

Firstpost’s 9 Months’ much-awaited fourth season kicks off with a Blogger’s meet on the day of the show’s release

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MUMBAI:Firstpost’s 9 Months, one of the most successful and comprehensive shows on parenting and childcare, is coming back on a grander scale with its fourth season going live today. On the day of the season’s release, the platform, in its bid to further amplify the show’s reach and address topics around motherhood and childcare, conducted a Blogger’s meet in Mumbai. The event saw a panel of celebrity mothers that included Malini Kapoor and celebrity Chef Rakhee Vaswani in attendance. As part of the show, these celeb moms, along with Suchitra Pillai, Rakshanda Khan and Chahat Khanna will provide a realistic take on parenting as they speak about their first-hand experience.

While the show, in its third season, talked at length about toddler health, family, child schooling and education, the focus, in the fourth season, will be on children who belong to the pre-school to preteen category. To make it even more interesting, the makers roped in Maria Goretti – renowned host, actor, chef and former VJ to host the season. This time too, the audience will witness riveting conversations on parenthood between the host, celebrity moms and experts.

Commenting on the upcoming season, Azim Lalani, Business Head of English General News Cluster, Network 18. (Firstpost, News18.com English), said, “9 Months, along with Firstpost’s other digital shows, has cemented our success in the original web-series segment. With innovation being the name of the game, we plan to stay ahead of the curve by delivering more original, engaging and exceptional content in the upcoming season that will strike the right chord with our audience. Together with our Content Partner Momspresso, we aim to use their target audience via their digital outlets that will increase the show’s viewership in the long run. We have Maria Goretti as the host this year, a mother of two who has been through the stages of being a mom to a toddler and a pre-teen. With her screen presence and impeccable charm and charisma, audiences have a lot to look forward to as she shall hold the audience’s attention by sharing her own personal experiences and insight. Apart from the celebrity host, we also have influential moms like Suchitra Pillai, Rakshanda Khan, Chahat Khanna amongst others on board. By providing fresh and more shareable content on the trials and challenges involved in bringing up children along with expert advice from people who have found a solution for them, we look to increase our reach and engage our target audience this upcoming season.”

The topics for this season would be around the mental and physical development of the child, school, education and extra-curricular activities, health, nutrition, fitness, parent-child relationship, positive parenting, technology and kids, parents vs. peers, sex education. To provide an expert view on these conversations, eminent experts like Junaid Khateeb (Tech Professor), Dr. Anuja Luniya (Health & Fitness coach), Ridhi Joshi (Counselor and psychologist) Drishti Bijlani (Nutritionist), Neha Kare (Mumo Mumbai moms), Dr. Indu Khosla (Gynecologist), Payal Shah (Author of Good touch, bad touch), Kusum Kanwar (Principal – Kangaroo Kids), Avantika Kukreti and Shrima Rai, both influencer moms, among others shall add their valuable insight on the show.

Says Maria Goretti, “I have had the most amazing time shooting for 9 Months season 4. Being a mother myself, I was able to relate to all of the discussions that we had with the experts. Such platforms give different approaches to parenting and I am glad Firstpost came with a show that speaks about something as vital as parenting and childcare.”

Firstpost 9 Months Season 4 is presented by Asian Paints, with nutrition partner Nestle Ceregrow and baby care partner Mothercare. Other partners include Momspresso as the content partner, while the Media Partners include FoodFood and IshqFM. Watch the web-series live on Firstpost.com and Momspresso.com along with their Facebook & YouTube channels.

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