Television

Euronews boosts its presence in India on cable

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MUMBAI: Making rapid advances in the country, Euronews has signed four distribution agreements with leading regional cable networks covering Delhi and the suburb of Noida.

The English service of Euronews is now part of the basic digital line-up of the cable operators Star Broadband, Satellite Channels, Home Cable and Neo News Network, which are received in close to 1.1 million homes.

Moreover, it began its distribution in India in 2013 through agreements with international hotel chains such as Radisson, Hyatt and Crown Plaza. Over 10,500 rooms in 50 hotels around the country receive Euronews.

Euronews worldwide distribution director Arnaud Verlhac said, “Asia and the Indian sub-continent are a key geographic area for Euronews’ development. The obvious growth potential of India makes the country a strategic and necessary place to do business. These recent distribution agreements are the result of three years of work by the entire team and testify to the value of our objective editorial approach and the quality of our programmes and magazines.”

Euronews regional distribution manager Asia-Pacific Sabrina Mimouni added, “Launching Euronews in the Delhi area is the first visible sign of Euronews’ arrival on this market which is particularly difficult to penetrate. I am delighted by the confidence the four big cable operators have shown in us. In just a few weeks, they put Euronews in their basic line-up so that the largest number of subscribers would have access.”

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