Television

ET NOW dominates Election 2019 viewership, stamping its leadership in the category

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MUMBAI: ET NOW, India’s leading English business news channel has emerged as the channel of choice for the most keenly watched event of the year — Lok Sabha Election 2019.  Leading the election week in the English business news category, ET NOW garnered a market share of 46 % (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs) and continued to lead with a 52% market share on the counting day (BARC| 22+ AB| All India 1mn+| 23rd May’19| 08:00-17:00hrs).

Demonstrating credibility, speed, insightful analysis and objectivity, ET NOW with BATTLE 2019 on counting day offered its viewers the fastest updates and in depth analysis on the impact of elections on market, industries and the political ecosystem of the country through the lens of a consumer. Delivering an immersive and superior election news viewing experience across platforms, ET NOW deployed cutting-edge technology with Augmented Reality and 3D graphics amplified by real-time market updates and data intelligence.

Commenting on the ratings, Nikunj Dalmia, Managing Editor, ET Now said, “The superlative performance of ET NOW during the election week and counting day is the testament of the viewers preference for the channel. Reiterating the Interim Budget 2019 viewership success with General Elections 2019, ET NOW has stamped its leadership in the English business news category. We thank our viewers for choosing us on all days and significantly, on the most important days this year for the most comprehensive news reportage”.

Backed with a stellar line-up of think tanks and the global voices from policy, politics, and India Inc. including Swaminathan S. Anklesaria Aiyar, Alistair Newton, Adrian Lim, Mark Mobius, Adi Godrej, Manish Chokani and Milan Vaishnav amongst others, ET NOW gave viewers minute by minute analysis as the key trends came in. ET NOW also curated a special segment to focus on the implications of election results on individual's money and investment decisions.

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