ET NOW dominates Election 2019 viewership, stamping its leadership in the category

MUMBAI: ET NOW, India’s leading English business news channel has emerged as the channel of choice for the most keenly watched event of the year — Lok Sabha Election 2019.  Leading the election week in the English business news category, ET NOW garnered a market share of 46 % (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs) and continued to lead with a 52% market share on the counting day (BARC| 22+ AB| All India 1mn+| 23rd May’19| 08:00-17:00hrs).

Demonstrating credibility, speed, insightful analysis and objectivity, ET NOW with BATTLE 2019 on counting day offered its viewers the fastest updates and in depth analysis on the impact of elections on market, industries and the political ecosystem of the country through the lens of a consumer. Delivering an immersive and superior election news viewing experience across platforms, ET NOW deployed cutting-edge technology with Augmented Reality and 3D graphics amplified by real-time market updates and data intelligence.

Commenting on the ratings, Nikunj Dalmia, Managing Editor, ET Now said, “The superlative performance of ET NOW during the election week and counting day is the testament of the viewers preference for the channel. Reiterating the Interim Budget 2019 viewership success with General Elections 2019, ET NOW has stamped its leadership in the English business news category. We thank our viewers for choosing us on all days and significantly, on the most important days this year for the most comprehensive news reportage”.

Backed with a stellar line-up of think tanks and the global voices from policy, politics, and India Inc. including Swaminathan S. Anklesaria Aiyar, Alistair Newton, Adrian Lim, Mark Mobius, Adi Godrej, Manish Chokani and Milan Vaishnav amongst others, ET NOW gave viewers minute by minute analysis as the key trends came in. ET NOW also curated a special segment to focus on the implications of election results on individual's money and investment decisions.

Latest Reads
Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

Mumbai: 93.5 Red FM along with Project StepOne has announced the new campaign called ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own...

Television TV Channels Music and Youth
Colors announces new talent show ‘Hunarbaaz: Desh Ki Shaan’

Mumbai: Colors has announced the launch of its new talent show "Hunarbaaz – Desh Ki Shaan" which will give people a platform to showcase their extraordinary skills.  Produced by Frames Production and hosted by Bharti Singh and Haarsh Limbachiyaa, the show will premiere on 22 January, airing every...

Television TV Channels GECs
Media veteran Nitin Chawla moves on from Disney

Mumbai: Global media veteran Nitin Chawla has announced his decision to quit The Walt Disney Company after over a 13 years-stint. He was head of business operations, digital media for direct-to-consumer and international business. "After 13 wonderful years at The Walt Disney Company (TWDC), I have...

Television TV Channels People
Radio City urges citizens to donate for good cause

Mumbai: Many people find it difficult to resist the urge of an unexpected shopping spree, eventually cluttering the house with heaps of unused goods is definitely not a good idea, especially when there are people around us who may be in need of basic essentials. With this thought in mind along with...

Television TV Channels Music and Youth
Disney forms international content group, Rebecca Campbell to lead

Mumbai: The Walt Disney Company is creating a new hub for international content under the direction of international content and operations chairman Rebecca Campbell. The company is also making several key executive appointments to its media and entertainment distribution segment under the...

Television TV Channels Kids
iTV Network appoints RK Arora as group CFO

Mumbai: iTV Network has announced the appointment of RK Arora as group chief financial officer (CFO). In this role, he will report to the network’s board.  A chartered accountant by profession, Arora has formidable experience in finance, distribution, overall operations and formulating strategies...

Television TV Channels People
Viacom18 to launch its first NFT marketplace Fully Faltoo

Mumbai: Viacom18’s youth, music and English entertainment (YME) cluster is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens (NFTs) with the announcement of The NFT marketplace, set up by - a pioneer and innovator of NFT...

Television TV Channels GECs
After edtech & fintech, now is time for media-tech: Anuj Gandhi at VBS 2022

Mumbai: After the edtech and fintech, it’s time for India to now witness the rise of media-tech, said M&E consultant and industry veteran Anuj Gandhi while decoding the post-pandemic future of the industry at the 18th edition of the Video & Broadband Summit 2022 (VBS) organised by...

Television TV Channels News Broadcasting
DD Free Dish emerged as enabler of competitiveness in M&E industry: Prasar Bharati CEO

Mumbai: With a presence in over 40 million households, DD Free Dish has emerged as an enabler of competitiveness in the media and entertainment industry, said Prasar Bharati CEO Shashi Shekhar Vempati on Wednesday, highlighting the stupendous growth recorded by the platform in recent years. Vempati...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required