ET NOW continues its winning streak, dominates viewership on Budget Day

MUMBAI: ET NOW, India's leading business news channel has emerged Number 1 on the most important economic event of the year- the Union Budget 2019, on July 05,2019. ET NOW recorded a market share of 55% on Budget Day (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 24 Hrs| Channel Shares %) and 56% market share during the Budget Speech (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 11:00-13:00hrs|Shares %). ET NOW has been indomitable as it continues its winning streak in the English Business News category by dominating viewership for all three mega events this year- Interim Budget, Counting Day & Budget Day. 

Leading with the theme, ‘Budget for Bharat’, ET NOW featured a series of shows that focused on the growth agenda for the government. Backed by stellar line up of industry experts and think tanks, ET NOW examined and decoded Union Budget 2019 delivered by Finance Minister Nirmala Sitharaman from a consumer, markets, industry and political perspective. Further amplified by real-time market & data intelligence, ET NOW deployed cutting edge Augmented Reality and 3D graphics, that delivered an immersive and superior viewing experience across on air and across the channel’s digital platforms.

Commenting on the ratings, Nikunj Dalmia, Managing Editor, ET Now said, “Trail blazing Elections 2019 and Interim Budget and now delivering an unparalleled performance on Budget Day, ET NOW has truly stamped its unwavering leadership in the English Business News genre. The bedrock of our success has been our consumer centric approach that enabled our viewers to interpret nation’s biggest events in a simplified manner. With our line-up of superlative think tanks, comprising the biggest voices from politics, policy and India Inc, ET NOW gave viewers minute by minute analysis as the key announcements came in. We thank our viewers for choosing us on all days and more significantly, on the most important days this year”.

On Counting Day (23rd May,2019), ET NOW had a viewership share of a whopping 52% (Source: BARC| 22+ AB| All India 1mn+| 23rd May| 08:00-17:00hrs| Channel Shares %) and during Election week (18th-24th May 2019), ET NOW's channel share stood at 46% (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs| Channel Shares %). On Interim Budget Day in February, ET NOW viewership share was an overwhelming 73% (Source: BARC| 22+ AB| All India 1mn+| 1st Feb’19| 24 Hrs| Channel Shares %) and the run-up to the Budget, ET NOW had a channel share of 50% (Source: BARC| 22+ AB| All India 1mn+|Wk 5’19 (26th Jan-1st Feb’19)|All Days;24 Hrs| Channel Shares %), demonstrating its credibility among its target audience.

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