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English news genre ratings get a fillip from election results suspense

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BENGALURU: The English news genre benefitted from the state elections results that were declared early this week. In the week leading to the Gujarat elections, the genre’s ratings climbed and that climb continued in week 50 of 2017 (Saturday, 9 December 2017 to Friday, 15 December 2017) as channels put forth their guesstimates about who would win one of the dirtiest fights during recent Indian elections. No abuse and misuse of emotions was spared by politicians who wanted to prove that the junta – the voter was still with them, or to attract that additional vote from the electorate.

In week 50 of 2017, as per data by Broadcast Audience Research Council (BARC), the combined ratings of the top five English news channels (All India (U+R) : NCCS AB : Males 22+ Individuals) increased 22 percent to 2.889 million impressions as compared to the immediate trailing week. The top five channels retained their ranks from week 49.

As has become the norm since its launch in week 19 of 2017, the Arnab Goswami led Republic TV topped the genre with 20 percent higher ratings of 0.982 million weekly impressions in week 50 as compared to the 0.819 million weekly impressions in week 49. Goswami’s former employer, Times Now, was at second rank with 14 percent higher ratings during the week under review at 0.864 million weekly impressions as compared to 0.759 million weekly impressions in week 49 of 2017.

India Today Television was at third place with a 36.3 percent hike in ratings to 0.462 million weekly impressions in week 50 from 0.339 million weekly impressions in the previous week. CNN News 18 was at fourth rank with a 41.2 percent growth in viewership to 0.329 million weekly impressions from 0.233 million weekly impressions in week 49. At fifth place was the Prannoy and Radhika Roy-led NDTV 24x7, which saw its viewership grow by 15 percent to 0.252 million during the week under review from 0.219 million weekly impressions in week 49.

Dominance of Republic TV continues as genre ratings plunge

Republic TV, Times Now viewership moves up as genre ratings fall

Republic TV continues to lead English news genre despite bumps

Stunning victory for Republic TV, Republic watches Times Now

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