Television

News Nation's Desh Ki Behas

Desh Ki Bahes

It has been a month since News Nation launched its brand-new show “Desh Ki Bahes”. Since the beginning, the show fostered issues which were raised by the “aam janata” through various platforms like Facebook, Twitter, phone calls, whatsapp, SMS etc. True to its commitment, the show invariably discussed and debated on the topics with renowned politicians, journalist, experts and more to say across the border with Pakistani counter parts as well. The topics were discussed in detail which cleared all doubts of general viewers be it topic of Corona, Rafale, Sino-Indian tensions, Rajasthan Political crisis or Ram Temple in Ayodhya, Sushant Singh Rajput’s death. Unlike other discussion shows, every panel member gets sufficient time to present their point of view which is an extremely essential criteria of a debate show per say. 

The channel did a marketing campaign of the show focusing mainly in the HSM region and post eval of the activity showed significant conversions as per BARC data. Within a short span of time the show witnessed a massive growth in social media interactions with the Facebook page and Twitter handles getting whopping 1000 % + jump on its base figures. While speaking of BARC figures the show witnessed increasing trend in viewership of its 9:00 pm band. It is quite interesting to note that in Wk28’20 “Desh Ki Bahes” show has higher stickiness than Aaj Tak, ABP News, Zee News , NDTV India in the first half hour of show while 2nd half hour of the show is higher than ABP News and as good as Aaj Tak as per BARC.( 15+ Yrs, Atsv mins, HSM).

Mr. Deepak Chaurasia, Consulting Editor , News Nation, who anchors the show commented “ The response which we are getting on a daily basis is very encouraging, the differentiation of Desh Ki Bahes is its, for the people, by the people and of the people. I am hopeful that with passage of time the show will create milestones in news broadcasting”.

Mr. Abhay Ojha, President- Sales & Marketing told us “sponsors are keenly watching the show and we got positive feelers of the show from client and agencies, we are hopeful of closing some sponsors soon”. The show is aired on weekdays 8:30 pm-10:00 pm

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/barc.jpg?itok=KE-D8SOs
BARC week 30: Regional GECs witness significant spike in viewership

NEW DELHI: In week 30 of BARC India ratings, regional GECs saw a spike in viewership across regions except for Oriya. The greatest spike was observed for the Tamil Market with 1035819 impressions, as compared to 847609 impressions in week 29. In the Malayalam market, Zee Keralam made a comeback...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/chrome.jpg?itok=PS7RNCGf
Sports becomes top gainer in Chrome DM week 30

Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee_0.jpg?itok=Y0E9pLuP
ZEE Keralam introduces SaReGaMaPa Keralam stickers, viewers show their support to their favourite contestants

NEW DELHI:  Into less than a year and a half of running, entertainment channel ZEE Keralam, has carved a space in the minds of the Malayalee audience and their first music reality show, SaReGaMaPa Keralam, has made it even closer to people’s hearts. The show since its inception has shown steady...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/hungama.jpg?itok=xr6HQzJ8
Hungama partners with telecom operators in Switzerland, Poland, Saudi Arabia and other countries

MUMBAI: Hungama, a digital entertainment company had announced strategic partnerships with leading telecom operators in Switzerland, Poland, Saudi Arabia and other countries, further strengthening its presence in international markets. These operators include the three largest telecom providers in...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee.jpg?itok=V4uf5J6I
Zee Tamil to air its fiction shows 7 days a week!

NEW DELHI: Zee Tamil, one of Tamil Nadu’s General Entertainment Channel has been consistently entertaining its viewers over the last decade by presenting them with shows that have varied content and novel concepts.  Over the years, the viewers have come to be deeply connected and invested with the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/gk.jpg?itok=N7F70uIk
Indian television premiere of psychotic thriller ‘The Lodge’ only on &flix, &PrivéHD and Zee Café

MUMBAI: Repent and all your sins will be forgiven! Directed by Veronika Franz and Severin Fiala, comes an extreme psychological thriller that will make you think that everything is fine up until the moment you realise it’s all an illusion. The lingering fear that wraps you in cold chills usually...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/sunil.jpg?itok=GlscJm3E
Indiantelevision.com’s virtual Onam conclave: BARC India CEO Sunil Lulla on Kerala ad market

NEW DELHI: Starting the first-ever virtual conclave by Indiantelevision.com, “The Comeback of Kerala: Onam Returns” focuses exclusively on Kerala’s ad market and predictions for its supposed uptake in the upcoming festive season. BARC India CEO Sunil Lulla shared some interesting insights into the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/aak.jpg?itok=y-ak-5PW
A+E Networks | TV18 appoints Karishma Dhawan as revenue head

Karishma Dhawan will be taking over as the revenue head at A+E Networks | TV18 and will be in charge of the network’s factual entertainment cluster. She will be reporting to A+E Networks | TV18 managing director and CEO-broadcast for Network18 Avinash Kaul.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee-am.jpg?itok=-R_1L2ef
Zee Anmol claws to top place in Free Across Genres channels in week 29

Television viewership dipped slightly in week 29 of 2020 (Saturday, 18 July 2020 to Friday, 24 July 2020, week or period under review) according to Broadcast Audience Research Council Research on India (BARC) weekly data as compared to the previous week.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required