Television

Debates continue to reap rewards for Eng news channels on prime time

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/19/debate_0.jpg?itok=sAMg1Jl5

MUMBAI: Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production techniques have failed to wean viewers from the formulaic nature of debates.

It was NDTV that was the first to make use of VR videos online. In July 2017, Republic TV followed suit. The news broadcaster announced its intent to form a VR production studio to create a set of 10-series VR news stories for digital. Soon after, Times Network also began to take rapid strides in that direction with 3D 360-degree video-based VR and Google’s 180-degree VR format. Moreover, in December 2017, NDTV came up with a turnaround plan to improve profitability that involved reducing the workforce by up to 25 per cent and increasing its reliance on accessible technology such as mobile journalism.

Times Now with the Newshour Debate, hosted by Rahul Shivshankar, and Republic TV with The Debate at 9 pm, steered by Arnab Goswami, touch upon current, political and social issues that take place in the country with eminent personalities from diverse fields on the panel.

Republic TV CEO Vikas Khanchandani says that the channel’s primetime format is giving them an edge over others. “Our primetime format is working beautifully for us and giving us a leadership against all of the channels. When Arnab is on air, we have 45-60 per cent market share between 9-11 pm. We have an overall market share of 35-45 per cent which is better than other channels’ primetime shows also. Republic is also working in building the second line at 8 and 8:30 pm shows with other big anchors like Parikshit Lutra and Shivani Gupta.”

Mirror Now has made an entry in the top-five list of Broadcast Audience Research Council’s (BARC) all India data in week 6 this year for the first time. The channel’s primetime shows include The Urban Debate at 9 pm and The Last Word at 10 pm. At every stage of the debate, viewers will poll on whether they agree with the panellists or not. The show zooms in on and discusses the problems faced by the citizens of the country, including topics ranging from civic apathy and crimes against women.

At the time of the launch of The Last Word in November last year, Mirror Now executive editor Faye D’souza said, “The idea behind our new 10 pm show is to raise issues that are pertinent to viewers and force the authorities to answer and act. We have cultivated a loyal viewership by showcasing subjects that affect day-to-day lives of urban Indians.”

CNN News18 has a different approach to its primetime show called Viewpoint hosted by anchor Bhupendra Chaubey. He explores the top-five news stories and interacts with a panel that provides its opinions. Furthermore, he also connects with viewers through social media to get their inputs. The other show Epicentre is hosted by Shreya Dhoundial and Marya Shakil where they present the latest issues and talk to experts and prominent individuals.

Chaubey said that the show will be driven by graphics and facts. “We are trying to bring the focus back to facts and we are hoping that, over a period of time, it will grow. Once people get used to the offerings that we have, the CNN News18 primetime will go a long way in just establishing the channel’s share. Right now, our market share for the primetime slot is 20-30 per cent.”

India Today TV at 9 pm has a show called News Today, wherein they compile the latest social, economic and political news of the day. The next show is Newsroom wherein Rahul Kanwal, the host, presents the latest social, economic and political news from across the world.

NDTV 24X7 has a show The 9 o’clock News where it shows news devoid of debate and covers all the top stories of the day, including politics, sports, cities, the world and business. The next show at 9:30 pm is Reality Check, which aims to bust myths.

 It seems like the debate show at the prime-time slot works better than any other format. BARC data reflects that four channels in the top-five list have debate shows in their prime-time slot. It is quite unlikely that the Indian audience will move away from the debate format any time soon given the entertainment they generate.

Also Read:

Making the news: A look at what news broadcasters did in 2017

Mirror Now aims to be no. 2 Eng news channel in 2018: Faye D'Souza

BARC week 5: Aaj Tak and Republic TV lead in respective genres

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Optimystix%20Entertainment.jpg?itok=5RUvcFm7
Optimystix Entertainment finding creative ways to maintain social distancing on air

MUMBAI: Television shoots that were suspended due to the Covid2019 pandemic have now resumed following the necessary guidelines issued by the Maharashtra government. Sony SAB fans can now rejoice as the shoots for all shows have now resumed and will be back with new episodes soon. On 29 June, Sony...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Sunder%20Aaron.jpg?itok=EIZK9Wng
Locomotive Global's Sunder Aaron on his "Seeker" & upcoming projects

MUMBAI: Sunder Aaron’s Locomotive Global develops, produces and distributes Indian-themed TV projects for both the local and international markets. The company has now partnered with Sameer Nair’s Applause Entertainment and Gurinder Chaddha’s Bend It Films & TV for an international drama series...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/starwprld.jpg?itok=6lHWNy-d
Star World Invites You to Its ‘Weekend Watch Party’

After a long week of work, some leisure time is essential. With all our weekends now being spent within the confines of our home, there is no better time to catch-up on some of the most talked-about, mind-bending drama series on television! So, tune-in to Star World Weekend Watch Party every...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/banijay.jpg?itok=FcHRhIEB
Banijay completes landmark deal to acquire Endemol Shine Group

MUMBAI: Banijay today announced the completion of the acquisition of Endemol Shine Group, previously co-owned by The Walt Disney Company and funds managed by affiliates of Apollo Global Management Inc. The closed deal, which has been successfully approved by the relevant regulators worldwide in...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/barc.jpg?itok=7MVLSMfP
BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

Star Plus topped the chart on the pay platform and in the urban market in Week 25 of 2020 ( Saturday 20 June 2020 to Friday 26 June 2020  ) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slipped down to seventh position in the rural market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/indiatv.jpg?itok=BYww9CQn
India TV makes 3 key appointments

India TV has appointed experienced professionals at three key positions. Ajay Kumar has been appointed as consulting editor, Anand Pandey will be editor- research and planning and Jaya Prakash Singh has joined as chief of bureau, Mumbai.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/tv.jpg?itok=N3bOhVl2
TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/prive.jpg?itok=BS6zPI6d
This July, Immerse yourself in a wonderful world of amazing stories with Privé Collection on &PrivéHD

Be it true love, ghosts, football, killing – you name it and the collection has it all! Here’s an exciting, tragic, creepy, action-packed and funny assortment of tales like no other! From fearless action sequences to epic adventures or maybe a cheerful animation to something hysterically funny, we...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/aplause.jpg?itok=lMwW7zks
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced...

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required