Television

DD’s news content to be available in Australia under MoU with SBS

To explore opportunities in co-production and joint broadcasting of programmes across genres.

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Mumbai: In a significant move, Indian pubcaster Prasar Bharati on Monday signed a memorandum of understanding (MoU) with Australia's public service broadcaster Special Broadcasting Service (SBS) to boost co-operation in the field of broadcasting. This alliance will expand the reach of DD News, DD India, and multiple language services of DD News amongst the Indian diaspora in Australia. 

"Through this MoU, the two broadcasters will explore opportunities in co-production and joint broadcasting of programmes spanning across multiple genres. They will also exchange programmes (radio and television content) in the fields of culture, education, science, entertainment, sports, news, travel, music and arts," said the media statement issued by the ministry.

“It would allow for the exchange of programmes, expertise in this sector and would facilitate daily slots on TV channels in Australia for DD India, DD News and DD Sahyadri,” commented India’s foreign secretary Harsh Vardhan Shringla.

Both public broadcasters will also exchange professionals and organise their training to share knowledge on technical know-how and programme production, etc. They will provide facilities and general assistance, including supply of information and other organisational and technical assistance, to each other, said the statement.

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