Television

From reporting news to becoming news

Arnab Goswami3

The journey from reporting news (as an anchor) to becoming news (if Twitter India trends are to be believed) could be many a journalist’s dream. But Arnab Goswami has traversed the path and reached that point in a short period of time. A decade to be precise. And, it’s certainly an achievement for which Arnab definitely needs a pat on the back --- if not for anything else, though that list too is long.

The very fact his resignation --- announced by him on Tuesday at an editorial meeting, but the act was actually done over a week back --- whipped up media frenzy with social media going on the boil is an indicator that Arnab is a true student of the Steve Jobs school of thinking: damn the status quo. In other words be a disruptor.

If people say that Arnab changed the rules of the news game in India by resorting to in-your-face and being over the top (OTT), it won’t be wrong. If critics opine that he dumbed down viewers and made tabloid journalism mainstream, then they too won’t be off the mark. Simply because, he did both and in an unapologetic fashion. And, Times NOW and the owners of the news venture, who also control India’s biggest unlisted media company spanning print, radio, music and television, gained much in terms of eyeballs, if not revenue. But then how many electronic news ventures in India are profitable business entities?

When people say Arnab and Times NOW changed colours to be popular after the present BJP-led government in New Delhi came to power in 2014, they are wrong. Arnab’s style, which began reflecting in how news was served up for viewers on Times NOW and later on ET NOW (he was made in-charge of both the news channels as President-News and Editor-in-Chief ), started gaining popularity much before the present government came to power.Simply because an increasing number of people wanted some spice. No wonder, Arnab declared with aplomb at a recent media conference in Delhi that the “era of polite (TV) anchors was over” and journalism of reporting news as it is without an opinion was “rubbish” as “facts are sacred but opinion is supreme.”

The US experienced this news-views mish-mash when Rupert Murdoch’s Fox News decided to differentiate itself from legacies like CNN and BBC a few decades back and openly mixed news with views and opinion and even took political sides during elections. Arnab, however, says he’s on the side of the common man --- if not on the side of a political thought or belief.

If the likes of Prannoy Roys, Raghav Bahls, Vinod Duas and later the Rajdeep Sardesais, Vikram Chandras, Zaka Jacobs, Barkha Dutts, Sonia Singhs, Ravishs, etc followed the old school of traditional journalism in India, for good or bad, Arnab realised quickly the new age viewer has little understanding of such traditions as they consume video on the go more often than not where attention time span is short. So, in a way, Arnab also quickly learnt that Fox-isation is the way forward to be heard and be popular. Again, to quote, the man himself, one has to shout to be heard in this country.

So, the popular quiz show KBC’s jackpot-winning question today could be: What will be the new venture of Arnab Goswami, if the Jains, owners of Times of India group of which Times NOW is a part, let him go ultimately?If Arnab specialises in understanding the new age viewer-consumer and his style is foxy (the pun is intended), then that’s the type of a product he’d like to be associated with in an entrepreneurial avatar --- a product that addresses the digital savvy consumer, is world class, slick and, of course, spicy, sensational and very unlike the legacies.

There would be many funders who would be ready to bet on Arnab at present. And, why not? He’s not only the darling of the masses (at least the English speaking ones), but also the present government.

So if media gossip says, a certain tech-savvy South Indian businessman-turned-Member of Parliament of the Indian Parliament’s Upper House is putting in money in a fresh news venture with Arnab, it’s worthwhileto lend an ear. If you mix Rupert Murdoch and another Delhi-based TV journalist-turned-entrepreneur, then you have a recipe for an exciting dish. Remember, the government liberalised foreign investment norms in TV news ventures and upped the level to 49 per cent from the earlier 26 per cent earlier this year.

Whatever Arnab does in the coming days, the nation would want to know (including a rumoured meeting with a media czar-turned-politician) and therein lies his success formula; his on-screen patronising attitude, love for the two S (spice and sensation) and jingoism notwithstanding.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/naggin.jpg?itok=86gUgUR-
Colors' Naagin 5 will premiere on 9 August

MUMBAI: COLORS brings the fifth season of the fantasy fiction franchise Naagin 5. It will be presented by Dabur Amla Hair Oil.An illuminating exploration of the world of Naagin, the series will be fueled by hatred, revenge and unrequited love as the Sarvashresth Adi Naagin will return to avenge her...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/prive.jpg?itok=Tx5whkNS
Korean action-comedy ‘Exit’ to premier on &PrivéHD

MUMBAI: When you feel you’re at an impasse in life, all it needs is the right drive and persistence to see it through the end. Exit,  Korean action-comedy film directed by Lee Sang-geun tells a story of how all things can momentarily change in the blink of an eye.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/dil.jpg?itok=JP_VgXRV
Sushant Singh Rajput’s last film ‘Dil Bechara’ to be telecast on Star Plus

MUMBAI: After wooing the audience with super hits like Tanhaji: The Unsung Warrior and Lion King, Star Plus is all set to offer its viewers one more Superhit Movie Dil Bechara on 9 August at 8 pm. The movie is an adaptation of the bestselling novel The Fault in Our Stars, it tells the story of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/talg.jpg?itok=sEgieT7W
Zee Telugu to woo viewers with 'Hitler Gari Pellam', latest fiction launch

Encouraging viewers to brush aside the naysay attitude and cultivate a “Yes, I can do that!” belief is the focus of Zee Telugu’s next fiction offering, ‘Hitler Gari Pellam’. Premiering on August 17th, 2020, the show will air every Monday to Saturday at 6:30 PM only on Zee Telugu and Zee Telugu HD.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/barc.jpg?itok=x5TN7C4p
BARC week 30: Regional GECs witness significant spike in viewership

NEW DELHI: In week 30 of BARC India ratings, regional GECs saw a spike in viewership across regions except for Oriya. The greatest spike was observed for the Tamil Market with 1035819 impressions, as compared to 847609 impressions in week 29. In the Malayalam market, Zee Keralam made a comeback...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/chrome.jpg?itok=z7DE9UOQ
Sports becomes top gainer in Chrome DM week 30

Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee_0.jpg?itok=nhi3PK0-
ZEE Keralam introduces SaReGaMaPa Keralam stickers, viewers show their support to their favourite contestants

NEW DELHI:  Into less than a year and a half of running, entertainment channel ZEE Keralam, has carved a space in the minds of the Malayalee audience and their first music reality show, SaReGaMaPa Keralam, has made it even closer to people’s hearts. The show since its inception has shown steady...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/hungama.jpg?itok=gTvqCVfX
Hungama partners with telecom operators in Switzerland, Poland, Saudi Arabia and other countries

MUMBAI: Hungama, a digital entertainment company had announced strategic partnerships with leading telecom operators in Switzerland, Poland, Saudi Arabia and other countries, further strengthening its presence in international markets. These operators include the three largest telecom providers in...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee.jpg?itok=UCdwg6iV
Zee Tamil to air its fiction shows 7 days a week!

NEW DELHI: Zee Tamil, one of Tamil Nadu’s General Entertainment Channel has been consistently entertaining its viewers over the last decade by presenting them with shows that have varied content and novel concepts.  Over the years, the viewers have come to be deeply connected and invested with the...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required