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CNN International tops chart across Asia Pacific: survey

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MUMBAI: CNN International has emerged as the undisputed number one international news brand in Asia-Pacific according to the latest Ipsos Affluent Survey released on 3 November, 2015.

In India, CNN tops the chart of international news brand in total multi-platform reach. The channel also leads in both TV (monthly and daily) and digital (monthly) reach in the country. According to the survey, in terms of the multi-platform news brand, the channel gets three per cent monthly reach in Asia Pacific, while it has two per cent reach in India.

The channel is also ranked number one in the TV news network by 29 per cent monthly, 20 per cent weekly and seven per cent daily reach in Asia Pacific, while it has a daily reach of 21 per cent monthly and six per cent in India. When it comes to digital news brand, the channel has 11 per cent monthly reach in Asia Pacific.

CNN is also a top ranker with exclusive reach by at least three quarters (74 per cent+) of consumers of competing news brands also consume CNN, while between a half (46 per cent) and three quarters (73 per cent) of its consumers do not view/read competitor news brands in Asia Pacific.

CNN is also titled as a growing genre leading the international news genre and growing in both TV and digital audiences as well as being number one in TV and digital. The channel also leads all international news/business brands in key target groups in monthly multi-platform reach.

When it comes to business, it reaches 55 per cent of top management, 49 per cent of financial decision makers and 44 per cent of total business decision makers in Asia Pacific.

CNN International vice president advertising sales for Asia Pacific Sunita Rajan said, “The survey results are clear: no matter how the figures are analyzed, whether it’s by platform, metric or major target group, no other news brand has a stronger reach than CNN. It proves our strategy to be where our audience wants us, on all platforms all of the time, is working. It’s also encouraging from an industry perspective that the international news genre as a whole is growing. The fact CNN is the clear leader in a growing market is a testament to the hard working team at CNN International.”

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