Television

CNN International Commercial has commissioned new research

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/10/cn.jpg?itok=JwxDtJnN

MUMBAI: CNN International Commercial commissioned new research that shows huge demand from worldwide audiences in following the story of this year’s U.S. Elections. The study also confirms CNN as the leading international media covering the U.S. Election – building on the network’s agenda-setting coverage and record TV and digital ratings during the Presidential race so far. 

To understand how the world views and is following one of the biggest stories of 2016, CNN commissioned independent research company Toluna to assess* the viewing habits and opinions of adults in 23 countries across Europe, Middle East, Africa, Latin America and Asia Pacific, plus Canada. The findings of this research were released ahead of CNN International launching a new nightly U.S. Election show – State of the Race. From May 17, the show will be anchored from CNN’s New York bureau by Kate Bolduan and give international audiences 30 minutes of insight and analysis into the story that the world is watching with intense interest. 

In the research findings released today, 51 per cent of all respondents select CNN as the #1 international news provider for following the U.S. Election - a figure higher than all other news organisations combined and dwarfing any preference for other media such as BBC (19 per cent), Reuters (5 per cent and Sky News (4 per cent). 78 per cent of respondents say they have viewed or read CNN coverage, with 83 per cent of these people consuming CNN’s political content within the last week. The majority of people getting their news fix about the U.S. Election are doing so through CNN International’s linear channel – 50 per cent say they consume via TV, 31 per cent on the CNN website, 14 per cent on social media and 8 per cent via the CNN app. 

Outside of news consumption habits, the study found huge interest amongst international audiences for the U.S. Election. 85 per cent of people view the election as important for the world at large, with 73 per cent of respondents saying they are personally interested in U.S. Election news.  

The top reasons that people state as why they are interested in the U.S. Election are: importance for the world at large (68 per cent); importance for their country (47 per cent); potential to affect individuals economically (38 per cent); insight into the US political system (35 per cent); shows how Americans view the world (34 per cent); and the personalities of the competing  candidates (33 per cent). Asked why they think the U.S. Election is important to the world at large – respondents say it is due to: the US’s significance to the global economy (64 per cent); implications for international relations (63 per cent); US’s role in global security and counter-terrorism (57 per cent); trade prospects and potential for a shift to more hardline US foreign policy (both 43 per cent). 

In Asia Pacific:

•52% of respondents select CNN as the #1 news source – ahead of BBC (16%), Reuters (7%) and CNBC (5%)

•80% of people have followed the U.S. Election story on CNN – of these 46% have done so via TV, 35% on the CNN website, 19% on social media and 12% via the CNN app

•The top reasons that Asia Pacific audiences list are interested in the U.S. Election are: its importance for the world at large (68%); its importance for my country (50%); its potential to affect me economically (44%); the insight it gives me into the US political system (38%); shows me how Americans view the world (37%); and the insight it gives me into the US political system (37%) 

•This research follows the recent Ipsos Affluent Survey Asia Pacific which confirmed CNN as the leading international news brand, TV channel and digital platform across the region in all metrics. Ipsos found that every month, 35% of the region’s affluent audiences consume CNN at a multiplatform brand level, and both CNN’s TV and digital audiences are at least 50% ahead of BBC, and more than twice the level of CNBC and Bloomberg

Specifically commenting on CNN’s coverage of the U.S. Election, 66% say the network’s coverage is informed and intelligent, 64% expertly presented, 64% comprehensive, 62% engaging, and 60% as setting the standard. 

These findings follow record-breaking TV and digital ratings in CNN US for the network’s coverage of the election. With CNN leading the way in exclusive interviews, townhalls and debates, the network had its most watched quarter in seven years in January-March 2016 – a performance that saw CNN as the fastest growing Top 40 cable network in primetime, up triple-digits in total viewers and adults 25-54. In September 2015, CNN broadcast the most-watched programme in its history as its GOP debate was watched by an average 23.1 million people. On digital, CNN Politics posted its highest ever traffic in February 2016 – in its 12th straight month as the US’s #1 source for political news online, it had a record 36 million unique multiplatform visitors.

Rani Raad, President, CNN International Commercial, said: “This research shows the unprecedented interest in this year’s U.S. Election – it has global reach and a mix of policy debates that have the potential to affect the world at large. In a world where consumers have more access to news and information than ever before, CNN continues to lead the way as the world’s news leader and the trusted source that audiences turn to more than anyone else. This study builds on CNN’s record-breaking ratings and traffic in the US and is the type of insight that shows us the level of demand there is for coverage of this race.”

*CNN U.S. Election Global View Study, conducted by Toluna, surveyed 4,792 adults in 23 countries across Europe, Middle East, Africa, Latin America and Asia Pacific (+ Canada). The study was conducted in March 2016. For Europe, there were 1,260 interviews in six markets; for Middle East and Africa 827 interviews in four markets; for Latin America 839 interviews in four markets, and in APAC 1,656 Interviews in eight markets.

*Ipsos Affluent Survey Asia Pacific Q1-Q4 2015: The Ipsos Affluent Survey Asia Pacific represents the top 18% of adults aged 25-64 by income across the following 10 markets: Australia (Sydney + Melbourne), Bangkok, Hong Kong, India (Delhi + Mumbai + Bangalore), Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/asianet.jpg?itok=ednuCJtZ
Asianet starts airing popular serials

Prominent GEC in Kerala Asianet is back with some exciting entertainment for the audience. TV shoots which were stalled due to the Covid2019 outbreak have resumed following the guidelines issued by the government.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/studio.jpg?itok=PaZu6owM
Distressed studios ready to give concessions to producers

Huge financial losses, unbearable maintenance costs, the fear of impending rain ruining the sets... Studio owners in the country have been living with all these woes and challenges ever since the lockdown was imposed to curb the spread of Covid2019.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/jd.jpg?itok=YudohhRA
Producers in Maharashtra gearing up to resume shooting

MUMBAI: Producers are gearing up to resume production after Maharashtra government on Sunday gave the official sanction in this regard. The government gave green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/b4u_0.jpg?itok=R-1N_5yh
B4U Kadak celebrates a year full of Entertainment, Entertainment, Entertainment!

Hindi Movie Genre in the Television Space has seen an influx of South Indian movies dubbed in Hindi. With larger-than-life stories the south Indian industry has spurted to a new high in the past few years and played a major role in the content mix of all the top movie channels of the country as...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zee_0.jpg?itok=LUi3GsKz
Bengal’s Road to Recovery with Notun Disha, a ZEE 24 Ghanta E-Conclave

Zee Media Corporation Ltd.’s regional channel ZEE 24 Ghanta conducted an E Conclave with 7 Ministers on 30 May 2020. Notun Disha, ZEE 24 Ghanta E-Conclave was a continuous 3-and-a-half-hour session with ministers participating from various departments of the West Bengal Government.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zee.jpg?itok=FCGx33-S
ZEE Keralam resumes serial line-up with fresh content

MUMBAI: After a two-month break, the serials of ZEE Keralam are starting afresh with new content. The seven serials that were already running successfully in the channel will start its telecast from 1 June onwards. Adding to their list of entertaining programmes, ZEE Keralam is also bringing a new...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zoon.jpg?itok=gt56ZJDC
Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/Amit_Tripathi-Vikram_K.jpg?itok=gAkFV6_w
Buoyed by Bharatvarsh's stupendous success, TV9 strengthens management team

MUMBAI: Riding on the back of the stupendous success of its national Hindi news channel, TV9 Bharatvarsh, whose viewership share has grown by more than 100 per cent to catapult it to the number five slot ahead of Zee News and News18 India, TV9 Network today announced that it is strengthening its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/delhi.jpg?itok=B9cIO6yb
TV Today Network discontinues Delhi Aaj Tak

As the pandemic rages on, channels are struggling to survive. Amidst this, TV Today Network announced that the transmission of its Hindi news channel Delhi Aaj Tak will be discontinued from the midnight of 30 June 2020.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required