Television

CNBC-TV18 Storyboard, Twitter come together to show #BestofTweets

It will bring to fore the finest digital marketing campaigns of the year.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/26/tweet_0.jpg?itok=A-aB36KU

NEW DELHI: CNBC-TV18’s Storyboard has partnered with Twitter to launch a special series, #BestofTweets, to offer much-needed brand insights and momentum during these times.

#BestofTweets will dive deep into the new nuances of digital marketing by showcasing the pioneering and impactful campaigns of the year gone by on Twitter and the brands that led with innovation and created a lasting impact on the people. It will also include iconic brand-audience moments on Twitter; along with industry-experts and thought leaders who shine light on the trends and expectations of the year to come.

The limited series kicks off with its first episode Best of Tweets - Brands Leading the Way on Saturday, 28 November 2020 with an illustrious panel of guests, including Twitter India MD Manish Maheshwari, and Google India and south east Asia senior marketing director Sapna Chadha, who will offer a microscopic view into the marketing trends in 2020, including the brands’ use of digital platforms to engage with their consumers. Taking on the branding elocution, Spotify MD - India Amarjit Batra, and OnePlus India GM Vikas Agarwal will share insights on the need to redefine customer engagement and why it is important for brands as well as businesses today to be culturally relevant. 

Curated segments in December and January will showcase unique campaigns and explore new themes. Furthermore, in December 2020, the series will have an additional treat for the viewers – an hour-long year-end special focusing on the best campaigns on Twitter in 2020.

Network18 CEO - business news Smriti Mehra said, “For over two decades, CNBC-TV18's Storyboard has been the platform of choice for everything related to marketing and advertising in the country. This year being so extraordinary, with never-seen-before events and experiences, saw brands and consumers engage and interact even more on digital platforms, to stay connected and be heard. Thus, it is only befitting that we partner with Twitter, a platform that is becoming the barometer of what people want, and bring forth the remarkable campaigns and initiatives that shaped the narrative of one of the most defining years in modern times.” 

Twitter India head marketing Preetha Athrey said, “Every day, we are seeing opportunities for brands to build connections, shape conversations and create impact in the life of consumers. As one of the frontier news networks, CNBC-TV18 was the perfect partner, and Storyboard the perfect show, to reach out to the business community, and talk about how marketing is evolving by highlighting some of the best campaigns Twitter has seen, with #BestofTweets."

The #BestofTweets series will bring forth new nuances of online marketing, motivating the audience to view branding in a new light as well as adapt to this evolving scenario. It will also be a guide in assessing and embracing new innovations that the game-changers adopted to stay connected during these tough times.

Viewers can tune into the show on Saturday at 8:30 am and repeat on Sunday at 11:30 am and 2 pm, on CNBC-TV18 and CNBCTV18.com

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/ashok-namboodiri.jpg?itok=Y83MaNTi
ZeeL names Ashok Namboodiri chief business officer for international business

Zee Entertainment Enterprises Ltd (ZeeL) has onboarded Ashok Namboodiri as the chief business officer for its international business.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/sunil.jpg?itok=NEmAZCdm
Sunil Doshi & Rainshine Entertainment partner to launch Manzar Studios

MUMBAI: Media veteran and creative entrepreneur Sunil Doshi has joined forces with Rainshine Entertainment to create Manzar Studios, which aims to bring global stories to Indian audiences along with creating content locally. The Indian content ecosystem is going through rapid changes - be it...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/starsports.jpg?itok=KcN2N_nV
#IndiaTaiyarHai to welcome England cricket team, says Star Sports

NEW DELHI: After almost a year, cricket finally returns to Indian soil as Team India faces world champions England in a two-month adventure that gets underway from 5 February 2021. As India opens its doors to sporting events, Star Sports has launched the campaign #IndiaTaiyarHai to the excitement...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/nsy4_0.jpg?itok=Umq1yaq3
National Geographic India ropes in LIC, Accenture & KTM Husqvarna Dominar as Spotlight sponsors

MUMBAI: National Geographic India has signed three sponsors for its brand new offering – Spotlight which starts on 23 January 2021. The brand will premiere best in class, much acclaimed films every Saturday. LIC, Accenture and KTM Husqvarna Dominar have come on board as powered by sponsors. 

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/zere.jpg?itok=jrH-0T3l
Zee Tamil all set for Mahasangamam festival till March 2021

MUMBAI: Zee Tamil is starting off the new year with fresh and innovative content strategies across all its segments, with a number of surprises up its sleeve. The channel has planned Mahasangamam episodes across various shows, which has gained a lot of popularity and traction among audiences.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/jumnzi.jpg?itok=OlChh32o
Ticket To Hollywood brings ‘Jumanji: The Next Level’ in the language of your choice

MUMBAI: In one of the biggest festive offerings on television for 2020, Zee’s newest pan-network property, ‘Ticket To Hollywood’ enthralled a whopping 29 million viewers with  the premiere of Vin Diesel’s Bloodshot across 12 channels and in ten languages. This 2021, Zee truly takes the Hollywood...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/jy.jpg?itok=wMcy2zBD
Warner Music signs distribution deal with Sky Digital India

MUMBAI: Warner Music India has struck an exclusive distribution agreement with Punjabi music content consortium and aggregator Sky Digital India.  Distribution of Sky Digital’s repertoire outside India will be handled by ADA, Warner’s independent artist and label services division, while Warner...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/zee_0.jpg?itok=LBQ7PKkr
Zee TV introduces new show Teri Meri Ikk Jindri

MUMBAI: Zee TV’s newest primetime show is a love story based in Amritsar - Teri Meri Ikk Jindri. It follows the lives of Mahi and Jogi, two seemingly opposite personalities whose different outlooks towards life and happiness do not come in the way of their love. Set to premiere on 27 January 2021,...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/zee.jpg?itok=YL6eofNE
Zee 24 Ghanta gears up for West Bengal polls coverage

NEW DELHI: Zee 24 Ghanta has announced a comprehensive programming line-up to bring “encyclopaedic coverage” of the West Bengal Assembly elections to its viewers. The robust program schedule comprises of 13 new shows spanning over 2,700 hours.  Indian Institute of Hotel Management, Macho, Asian...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required