CNBC-TV18 & CNBC-AWAAZ announce marketing partnership with Motilal Oswal
It aims to build a vibrant live studio and newsroom for their leading market programmes.
Mumbai: On Wednesday, financial services company Motilal Oswal Financial Services, CNBC-TV18, and CNBC-AWAAZ announced their marketing partnership. This strategic alliance aims to build a vibrant live studio and newsroom for their leading market programmes.
The organisation would concentrate on Munafe Ki Taiyari, Pehla Sauda, and Kamai Ka Adda on CNBC-AWAAZ, as well as Bazaar Morning Call, Bazaar Open Exchange, and NSE Closing Bell on CNBC-TV18.
The viewing experience will be improved by contextual communication in the form of branding elements used across newsrooms and studios as well as on-air graphic-based elements. The goals of the channels and their affiliation with Motilal Oswal Financial Services will be emphasised in special on-air commercials that are fronted by the appropriate market anchors.
The positions of the two CNBC channels in their respective news categories and the audience they have attracted are further highlighted by this unique collaboration. The partnership will be advertised on CNBC-TV18's and CNBC-AWAAZ's media pages and digital platforms.
On this special collaboration, Network18 CEO – business news Smriti Mehra said, "We at CNBC have always had the clear objective of serving our audience with holistic information on markets, finance, and business, thus equipping them to achieve their wealth creation goals. We are proud to associate with Motilal Oswal Financial Services, a brand that harbours a similar ideology. Through this unique partnership, CNBC-TV18 and CNBC-AWAAZ look forward to providing the audience with a premium viewing experience."
Motilal Oswal Financial Services Ltd. vice president – marketing, broking & distribution Varun Mundra added, "This partnership builds on over ten years of association with CNBC-TV18 and CNBC-AWAAZ, and this year, through the ‘CNBC-TV18 Motilal Oswal Studio’ and ‘CNBC-AWAAZ Motilal Oswal Studio’. Our deep focus on a knowledge-first approach towards the market and our business has helped for over 35 years, and CNBC-TV18 and CNBC-AWAAZ, through the years, have been one of our valued partners to build on ‘Think Equity. Think Motilal Oswal.’ with our audience through iconic laptop branding and other strategic collaborations. This association is a further investment in this relationship, which gives us ultimate peace of mind for brand suitability whilst still achieving an outcome for the business."
