Television

Bharat Express unveils its captivating signature tune

It will be featured at the beginning & end of each broadcast, as well as in promotional materials.

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Mumbai: Bharat Express news channel set to be launched on the 1st of February 2023 has been in the news for all the good reasons, be it the joining of media veteran Saurabh Sinha or the roping in of renowned primetime anchor Aditi Tyagi and business news wizard Hemant Ghai. Now the news network has announced the unveiling of its original signature tune, composed by the biggies of the Indian music industry who have composed for the likes of Gangs of Wasseypur and Kabir Singh. Any guesses for the name?

The captivating tune combines elements of traditional Indian music with contemporary sounds to create a unique melody that soothes your ears and ignites your mind. The tune will be featured at the beginning and end of each news broadcast, as well as in promotional materials for the channel.

Bharat Express plans to come with a bang with a focus on comprehensive news coverage of everything under the sun, from remote villages to the crisis in Venezuela, the stock market to onion prices, and gadgets to galaxies.

Bharat Express chairman, managing director & editor-in-chief Upendrra Rai said, "Signature tune is the hallmark of any news channel and we have selected this one after rounds of consideration by the music team. We are confident that the tune will become synonymous with the Bharat Express brand and its objectives and will help us stand out in the crowded news landscape; and most importantly, people will connect to it."

"We are thrilled to unveil our signature tune and introduce it to our audiences," said Bharat Express CEO Varun Kohli. "It represents our commitment to providing high-quality news coverage and our desire to connect with viewers in a meaningful way."

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