Television
Report on Hindi News Viewership

Bebaq. Bekhauf set to change; TV18 to revamp IBN7 on 9 Nov

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MUMBAI: Owned by Mukesh Ambani’s Reliance Industries, Network18 Media and Investments has a thorough makeover on the cards, again. After successfully revamping its English news channel CNN-IBN to CNN-News18 earlier this year, the network is in the middle of a rebranding and content-refreshing exercise for its Hindi news channel IBN 7.

A company official has confirmed the news with indiantelevision.com that the new brand name and logo will be announced on 9 November. Currently, the media network is running several teasers on the channel about a big announcement.

The channel’s new name will also adopt News18 element shedding its old IBN brand which stands for Indian Broadcasting Network. Its current tagline - Bebaq. Bekhauf - will also change.

Besides the rebranding, the channel will also unveil its fresh programming.

In an earlier interview with indiantelevision.com, IBN News Network chief executive officer Avinash Kaul had said, “You will see us relooking at the entire IBN7 proposition in 3-4 months. That is also on the cards but we are looking at one thing at a time."

http://www.indiantelevision.com/television/tv-channels/news-broadcasting...

Network18 Group is a media and entertainment group which, through its subsidiary, TV18, operates news channels such as CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-News18, and IBN7.

In the regional space, the group operates CNBC Bajar, IBN Lokmat and operates 13 regional news channels under the ETV umbrella and five regional entertainment channels under the Colors brand.

The group also operates a 24-hour an Indian news channel in English – News18, targeting global audiences. TV18 and Viacom18 have formed a strategic joint venture called IndiaCast, a multi-platform 'content asset monetization' entity that drives domestic and international channel distribution, placement services and content syndication for the bouquet of channels from the group and third parties.

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