Television

BBC News records 11% jump in worldwide audience in 2020

India led the chart in international audience

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NEW DELHI: India topped the audience count for BBC News with 60.4 million people watching the UK-based public broadcaster in 2020, as reported by The Hollywood Reporter. BBC witnessed a growth of 11 per cent in its worldwide audience as compared to 2019, reaching 486.2 million per week,  with India leading the jump in viewership followed by the US with 49.5 million and Nigeria with 37.2 million in the audience. 

“BBC News was the strongest performer, making up 438.4 million of the total (an increase of 13 per cent), with digital platforms proving key. A total of 151 million users now access BBC News digitally, according to the annual Global Audience Measure, up 53 per cent on 2019,” BBC shared. 

In late March 2020, at the initial stages of the novel coronavirus pandemic's global spread, BBC News recorded the highest reach of any international media organisation in the world with 310 million people accessing coverage across 42 languages.

"We are without question one of Britain’s strongest and best-known brands, synonymous with quality and accuracy worldwide," said outgoing director-general Tony Hall. "Our international news services rank first for trust and reliability and the World Service remains a beacon of democratic values. Independent research shows that there is an exceptionally high correlation between places where people are aware of the BBC and places where people think positively about the UK. More than that, the BBC helps UK trade."

He added, "This has perhaps never been more important. The UK will forge a new relationship with the world in the decade ahead, built on an ambitious vision of 'Global Britain'. Success will mean drawing on all our considerable international assets, and that means unleashing the full global potential of the BBC."

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