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BARC week 27: Not too much impact on English news genre ratings in budget week

Combined impressions of top 5 English news channels increased just 2.4% week-on-week

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BENGALURU: The combined weekly impressions of the top 5 English news channels in week 27 of 2019 (Saturday, 29 June 2019 to Friday, 5 July 2019, week under review) or the week in which the first national budget of the re-elected Modi government was announced increased by just 46,000 or 2.4 percent as compared to the previous week. Data released by Broadcast Audience Research Council of India showed the combined ratings of the top 5 English news channels was 1.964 million weekly impressions in week 27 of 2019 as compared to 1.918 million weekly impressions in week 26.

Four of the five channels in BARC’s top 5 English news channels gained viewership with one losing eyeballs during week 27 of 2019 as compared to the previous week. Even if one were to neglect the channel that lost viewership, combined impressions of the other four channels in BARC’s top 5 English news channels increased by just 6.4 percent or 94,000 in week 27 of 2019 as compared to week 26. Please read on further.

The list and the ranking of the channels in BARC’s weekly list of top English news channels during the week under review was/were the same as in the previous week. No doubt that on budget day, 5 July 2019, a Friday, the ratings of individual channels must have peaked when compared to the previous Friday. Given the facts that the timings of the live telecast of  the ICC World Cup 2019 being played at England and Wales overlapped with primetime of most genres in India, and the Indian cricket team was faring well, viewership of genres other than sports on the Star India Network must have fallen. Please refer to the figure below.

At rank 1 was the Arnab Goswami-led Republic TV with 0.629 million weekly impressions in week 27 of 2019 or 8.6 percent more as compared to 0.579 million weekly impressions in week 26. At second rank was Times Now with 0.460 million weekly impressions during the week under review or about 7.5 percent more than 0.428 million weekly impressions as compared to the previous week.

At third rank was pubcaster Doordarshan’s DD India with 0.356 million weekly impressions in week 27 of 2019 or 12.5 percent lower than 0.407 million weekly impressions in week 26. At fourth rank was Network18’s CNN News18 with 0.290 million weekly impressions in week 27 of 2019 or 2.1 percent more than the 0.284 million weekly impressions in week 26. Completing the quintet was the India Today group’s India Today Television with 0.229 million weekly impressions in week 27 of 2019 or 4.1 percent more as compared to 0.220 million weekly impressions in week 26.

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