Television

×

×

Axis Mutual Funds and The Womb take on Fake News in India!

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/23/axis.jpg?itok=GpjzXWmT

MUMBAI: In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which they are not sure of in terms of its veracity. The underlying message is to consult a financial advisor and in this lies an act of responsibility.

As a responsible mutual fund, our objective is to create awareness about responsible investing practices and how one can become a responsible investor. While this endeavour is on, we felt it is equally important to also dwell upon the behavioural aspect of investors in the context of what is happening in the society – people sharing and acting upon news without checking the veracity which results in investors getting panicky and taking irrational decisions.

Most of us get heavily influenced by news that is shared by our acquaintances on social media and messaging apps. And when the news is about money and investments, it tends to create worried investors. We are urging people to be responsible and not forward or act upon such messages thereby acting responsibly towards one self and others as spreading rumours creates an unnecessary chain of events feeding to chaos.

The industry has done a good job in getting new investors warmed up to mutual funds. It is imperative to keep guiding such investors on various aspects of investing which the financial advisors are doing. However, it is equally important to address the behavioural aspect of investors as any kind of bad news can work negatively on the investors’ minds.

Axis Mutual Fund’s latest campaign shows people randomly forwarding and reacting dramatically in different situations after reading a red alert message on markets. The film shows how a random message on markets and mutual fund investments has a negative impact on people. The film ends with a message urging investors to be responsible and not spread any fake news when it comes to investments, instead consult a financial advisor.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/zee.jpg?itok=Jl1T2vu8
Zee Cinemalu's rural focus and Telugu movie popularity

Zee Cinemalu, the Telugu movie channel from the Zee stable, launched in 2016 has made massive strides in viewership in one of the most cluttered regional markets of India. It has moved from 107 GRPs in FY17 to 244 GRPs in FY20 in the urban market, according to data shared by the channel.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/pone.jpg?itok=PiPLuKsc
PhonePe goes live across over 1 million offline stores in Delhi-NCR

MUMBAI: PhonePe, India’s fastest growing payments platform today announced that it is now live as a payment option across 1 million offline merchant outlets in Delhi-NCR. This milestone reflects PhonePe’s phenomenal acceptance across large organised retail stores as well as small and mid-size...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/cnbc.jpg?itok=pXhWBabk
CNBC-TV18 looks for the Environmental Superheroes; Collaborates with Afroz Shah Foundation for a cleanliness drive

MUMBAI: In a bid to contribute towards the betterment of the society, CNBC-TV18, a market leader in the English business news genre, undertook a noble initiative against marine pollution and litter in association with popular environmental activist - Afroz Shah and his foundation. The collaboration...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/epic.jpg?itok=EMSygWVT
Regiment Diaries Returns with Season 2 on EPIC Channel

MUMBAI: EPIC Channel, the country’s only India-centric Hindi language infotainment channel announced the second season for its marquee show ‘Regiment Diaries’. Season one of the TV series took viewers behind the heavily guarded gates of thirteen army regimental centers where soldiers – both serving...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/VIvek.jpg?itok=pI-s2xOp
Romedy Now steps into a new avatar, undergoes a brand refresh

MUMBAI: Romedy Now, India’s No.1 English Entertainment channel has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/thomas.jpg?itok=IcUHmAfo
Thomas Cook India launches ‘Undiscovered Antarctica’ in association with National Geographic Expeditions

MUMBAI: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has launched ‘Undiscovered Antarctica’ a group tour package, in association with National Geographic Expeditions. Set to indulge India’s growing base of discerning travellers, the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/romedy.jpg?itok=Axokxon9
Romedy Now unveils its first original show The Love Laugh Live

MUMBAI: Romedy Now has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/comedy.jpg?itok=50zFjVAI
The one where Comedy Central India celebrates the 25th anniversary of friends

MUMBAI: Marking the milestone 25th anniversary of Friends, Comedy Central India is creating an unforgettable fan experience to celebrate one of the most-watched show on television history. As Janice would say “Oh. My. God!”  It’s been a quarter of a century since we first watched Rachel enter...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/flix.jpg?itok=xk4ENhr1
What do you do, when you find a corpse roaming your corridors? Find out as &flix premieres The Possession of Hannah Grace

MUMBAI: Imagine if you are in a morgue working the night shift, you hear the door knock and you’re the only one on duty; creepy, right? &flix, the destination for the biggest Hollywood hits, brings you yet another nail-biting horror movie. Get ready to lose all control as the channel premiers...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories