Television

Brand Arnab unhurt by controversies

The recent issues only enhance his and the channel’s brand image

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/25/arnab.jpg?itok=LlHyQUn_

MUMBAI: Arnab Goswami has been hogging the limelight from the beginning of this week, first with his impromptu resignation from the Editors Guild of India during a live television debate show, and now for the multiple FIRs filed against him for making derogatory comment against a political personality during a live debate. The Supreme Court has given him three weeks’ protection from arrest.

Follow Tellychakkar for the consumer facing news & entertainment

Goswami, a founding member and editor-in-chief of the Republic Media Network, has hogged the limelight even as the country is racked by the COVID-19 crisis. But will these recent controversies affect the brand image of Goswami and his channel? Certainly not! On the other, they will only help Republic TV gain some traction, point out media agencies and brand experts.

“The controversy will have little effect on viewership or sponsorship; in fact, it might attract more viewers,” says FCB Ulka executive creative director Anindya Banerjee. “As a brand, Republic TV has managed to stay in the news in more ways than one. The people, who watch it, know it, and love it.”

Banerjee further says: “The brands which are associated with the channel are aware of it and love the fact that consumers engage with the news channel.”

Echoing the same view, Havas Media, India and Southeast Asia chief executive officer Anita Nayyar says: “Logically, any positive controversy lends positivity and a negative one lends negativity. And, the controversy garners a lot of eyeballs and in any case brands ride on it, if deemed fit.”

The apex court has ruled in favour of Goswami, granting protection from arrest in the case of FIRs filed against him in various states. A source close to the Republic TV says: “This case will probably set a benchmark and precedent of any such future cases. Here, multiple FIRs were filed. But tools like this cannot be used in any negative manner. It’s a big win for the media company.”

Republic TV has been the most-watched news channel in India for the straight fifteenth week so far this year, according to the Broadcast Audience Research Council (BARC) of India. And, while dwindling ad revenues have affected the majority of television channels due to the COVID-19 crisis, the Republic is unaffected by any such revenue losses, according to a top official of the network.

Says DigitalKites senior vice-president Amit Lall: “Brands relate to Arnab Goswami because of his success story as an individual. The moment it comes to brands, it always picks and chooses people who are safe and try to be neutral. They don’t like people, who are volatile or impromptu. Brands will continue to put money into it (Republic TV), purely because it has viewership. And, don’t think controversies like such would impact the advertising sales of the network,” says Lall.

Comniscient Group chief executive officer N Chandramouli says: “Arnab Goswami understands its audience well and have managed to create an audience clutter which nobody has. People believe in his perspective and take him seriously, which helps him get viewership and TRPs for his news channels. He is driven by his audience; we think he has an agenda but his audience has an agenda. Republic TV is completely audience-driven and believes he delivers for his consumers.”

Arnab Goswami rose to become one of the prominent journalists during his 10-year stint at Times Network where he was an editor-in-chief and primetime anchor of Times Now, which went on to become one of the most-watched news channels then under his editorship. The channel had eventually started getting traction due to his face value. In 2016, Goswami started his own news network, Republic Media, and holds a controlling stake in the company with over 80 per cent of shares.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/dangal.jpg?itok=XeqoCLgb
Enterr10 Television increases its regional footprint with Dangal Kannada

MUMBAI: Strengthening its presence in India, Enterr10 Television Network forays into the south with its latest channel launch Dangal Kannada. Hard on the heels of its launch of Enterr10 Rangeela in the Bhojpuri market, Dangal Kannada underlines the network’s aggressive expansion into the growing...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/zee.jpg?itok=5x71F-7j
Zee TV set to launch four TV shows in October

MUMBAI:  With the upcoming festive season around the corner, Zee TV has a bumper entertainment extravaganza coming its viewers' way that is bound to spread cheer and bring families together over sampling a vast array of fresh content in the month of October. The channel finally let the cat out of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/samarth.jpg?itok=tkh1DYs0
Why Zee Bangla’s Samrat Ghosh is looking forward to Durga Puja

MUMBAI: Zee Bangla and Zee Bangla Cinema cluster business head Samrat Ghosh is really looking forward to the next couple of months, like almost everyone in the industry. A large part of 2020 has been a bit of a washout for the channels that he runs, at least in terms of the topline. But with west...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/tt.jpg?itok=bmVWuKVC
Viacom18's global push with international animation series

Entertaining kids on television is not a child’s play. Many an Indian broadcaster will agree. But Viacom18 owned Nickelodeon India has managed to do it well by bringing to life iconic characters like Motu Patlu, Gattu Battu, Shiva and Rudra amongst several others.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/zee-cafe.jpg?itok=LQSATwrr
The Kitchen Is Set Ablaze Once More As Famed Reality Show MasterChef Australia Season 8 Airs Weekdays On Zee Café

Mumbai:  If you’re thinking of brewing something new today, then look no further. Catch the best of Famed reality cooking show, MasterChef Australia Season 8 as

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/the-unxplained-with-william-shatner.jpg?itok=CVmLNqvu
HistoryTV18 investigates the world's most inexplicable mysteries on 'The UnXplained with William Shatner'

MUMBAI :Have you heard of birds that predict disasters days before they take place, or sinister cults that manipulate hundreds of people to willingly take their own lives? Can science explain why some areas just seem strangely evil, and is there any truth behind ancient stories of unearthly...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/the-honey-bunny-show-with-kapil-sharma.jpg?itok=VNodsRLk
Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

MUMBAI: This festive season, in a bid to deliver the ultimate laughter riot to its audiences, Sony YAY! brings in the comedy king of Hindi television entertainment, Kapil Sharma to the ‘Jholmaal’ gang. Keeping in mind the endearing bond kids share with Honey and Bunnyand massive fandom of the...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/chrmoe.jpg?itok=r-kJhXkS
English GEC emerges as top gainer in Chrome DM week 38

MUMBAI: After seeing a noticeable spike in week 37, the television genres have witnessed slight growth in week 38. English GEC genre has become the top gainer in week 38, 2020 of Chrome Data Analytics and Media data. The genre has grown by 0.71 per cent. Among English GEC channels, Comedy Central...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/news18.jpg?itok=Vmbwrold
News18's extensive programming for Bihar assembly elections

NEW DELHI: As the excitement builds up for the upcoming assembly elections in Bihar, the first amidst the Covid2019 pandemic, major political parties are gearing up for a fierce battle. Capturing the latest happenings from ground zero, News18 Network’s News18 India and News18 Bihar-Jharkhand, have...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required