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Amazon Prime country head Nitesh Kripalani quits

MUMBAI: After the neck-and-neck race in  the OTT space in India with originals, regionals and prominent content deals, comes a speed bump. Nitesh Kripalani has resigned as the country head of Amazon Prime Video in India, an Amazon India spokesperson confirmed late last evening. 

“Amazon confirms that Nitesh Kripalani, who is leading Amazon Prime Video in India, has decided to move on from Amazon due to personal reasons.  Nitesh helped build the team and deliver a great experience to our customers.  We wish Nitesh the best in his future endeavors,” the spokesperson said.

Prime Video, available in over 200 countries and territories, with an eligible membership, allows one to watch movies and TV shows from its website on your computer, or through its app on any of the following devices: Android smartphones and tablets, iOS devices (iPhone, iPad & iPod touch), and Smart TVs (supported Samsung, Sony & LG models).

Two years after Kripalani joined Amazon, Amazon India launched Prime Video in December 2016 and subsequently tied ups with several leading content creators and production houses such as Excel Entertainment, Dharma Productions, Vishesh Films, TSeries, and Yash Raj Films, among other.

One of the investors in Timesaverz Dotcom since October 2011, Kripalani worked with Sony Pictures Network as an EVP where he oversaw business development, new media, and digital/syndication and reportedly instrumental in planning SonyLiv.

The SVoD player has since claimed to have seen a crucial growth in subscriber figures. The streaming service recently launched its first India original ‘Inside Edge’ and also stitched a deal with exclusive streaming of Bollywood superstar Salman Khan's future movies.

Amazon Prime has seen significant growth after it invested majorly in TV shows, exclusive movies, and stand-up comedy content.

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