Television

After a week’s gap, India Today reclaims top spot in megacities in BARC week 15

The channel grew by around 30 per cent to 697,000 weekly impressions.

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MUMBAI: Almost after a week’s gap, TV Today Network’s English news channel India Today has again become a most-watched channel in the megacities. The channel achieved this feat of being number one with 12 per cent in week 13 of Broadcast Audience Research Council (BARC) India.

India Today has grown by around 30 per cent to 697,000 impressions in megacities among NCCS 22+ male AB in week 15 as compared to 351,000 impressions in the last week. However, the channel has clinched the second-best position in the all India NCCS 22 plus male AB category

In 22 plus male AB category megacities, Republic TV stood at second position with growth by over 26 per cent to 617,000 impressions this week from 571,000 in the last week.

Republic TV has been leading the chart in both India and megacities in terms of viewership in the two-plus category, according to BARC. In the same category, Times Now, at the third spot, has garnered 333, 000 impressions, followed by WION at the fourth position with 269,000 impressions

The viewership of news channels has grown exponentially in recent weeks due to the COVID-19 situation. Moreover, except news, all other genres have stopped producing fresh content, which could be termed one of the reasons for the rise in the viewership of news broadcasters. 

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